But as times have changed, so has the thinking of society. Although not all countries or regions have implemented this, now women can do what men do! For example, in terms of work and business. There are also many inspiring female figures, one of which is Sandra Djajadisastra, founder and formulator of Serenitree herself.

Motherhood and Business

Being a parent, especially a mother, is certainly not easy. Especially if it coincides with trying to start a business from scratch! That just shows how dedicated one of Serenitree’s founders, Sandra Djajadisastra, is. In fact, her three children are one of the driving factors for the formation of Serenitree. The motivation for the establishment of this brand is to provide the best skincare for you as well as children.

As a person with sensitive skin that is prone to dryness and dermatitis, Sandra realized that she had to be smart in taking care of herself so that she could take good care of her children. Armed with that thought, her business journey began! Starting from self-study, looking at what skincare ingredients are safe for the body. Her efforts did not stop there! Sandra also dug deeper and attended workshops and went to school again in the UK to get a diploma! All this she managed to achieve while taking care of her three children! Applause this supermom!

Her success in gaining knowledge has allowed this mother of 3 to introduce her own natural skincare to her family. How cool is that! But, can children actually use skincare at a young age?

Should children use skincare?

Skincare is a must for all age groups! Skincare is not only for beauty, but it also contributes to the health of our skin. Maintaining healthy skin can have a positive impact on overall body health! 

But children’s skin is much more sensitive and vulnerable than adult skin. Their needs are also different. That’s why it’s important to check which products are suitable for your little ones! You can ask a professional, do some research and check the label on the product. Generally, most skincare products will inform the age level that is suitable for the use of the product.

In short, the benefits of starting skincare at an early age include:

• Protects from UV exposure, pollution, and other free radicals
• Helps maintain skin moisture
• Prevents skin problems such as acne or dry skin
• Foster a sense of responsibility to take care of skin health

We can conclude that even kids can use skincare! The most important point is: Use age-appropriate products and avoid products with damaging ingredients.

Serenitree Skincare for Sandra’s Children

Consisting of natural ingredients, Serenitree provides skincare products that are safe for children. One example that you can try is Serenitree Body Wash variant “Calming” (for children over 2-3 years old) and Serenitree Body Wash variant “Brightening” (for children over 6 years old).

One of the motivations for the Serenitree brand to use natural ingredients is the awareness of the dangers that may occur from synthetic chemicals. If not careful, the negative effects can be in the form of irritation, allergic reactions, hormone disruption, cancer triggers and damage to the skin’s protective layer.

This knowledge is not based on assumptions! Sandra and the founders are increasingly aware of the short-term and long-term risks of using skincare products that contain synthetic chemicals after studying at a specialized natural skincare institution.

Therefore, Sandra switched to natural skincare. She provided her natural skincare concoctions to her three children from an early age. There is also a belief in her mind to train the habit of taking care of the skin since childhood! Moreover, it happens that all three of her children are girls, they might be the future skincare fans! They are also the right age to use Serenitree skincare: Jenna (3 years old), Felisha (10 years old) and Vienna (17 years old). It is proven that their skin problems gradually improve and rarely appear again. But it still takes a process, all good things take time.

For moms, don’t hesitate to choose Serenitree skincare for your child! It has been proven that this skincare is safe, if not, how could Sandra use this for her own kids?

Choose Safe Skincare for Kids

As parents, we want the best for our children. Don’t you agree? Children generally have an imperfect detoxification system so they are more easily affected by chemicals in skincare products. Especially for those with sensitive skin like Sandra’s children! Double damage!

For the health and well-being of her children, Sandra also provides other skincare products beside body wash! All other products such as lotions and massage oils are also formulated by her. A mother’s love does encourage us to be the best version of ourselves. 

You don’t need to be able to concoct your own skincare like her to keep your child’s skin healthy. It is enough to be more careful when choosing products, to make sure the product is suitable and safe (free from ingredients such as parabens, alcohol and others). Very simple, right?

Tips from Serenitree: 

• When you first try a new product, just use a small amount to see if it suits your child’s skin or not.
• Maintain a routine. Don’t change from one product to another continuously, this will destabilize your child’s skin.

So, does Sandra’s story and motivation inspire you? Let’s start paying attention to children’s skin health as early as possible! You can visit our marketplace (website, tokopedia, shopee) to order Serenitree skincare! In addition to body health, responsible skincare use also protects environmental health. It’s a win win situation for all!

The post Supermom: Sandra’s Inspiring Story as Founder of Serenitree and Mother of Three Children appeared first on Serenitree Indonesia.

The founders of each brand also have the same vision and mission, namely environmental and body health. Apart from selling products, another way to realize our mission is to educate each other. It turns out that awareness is the key and the solution! Let’s read more to find out why!

The Importance of Awareness

Skincare was created to maintain health and eradicate all skin problems. We can easily purchase it everywhere.

But ironically, only by selling products, it is difficult for us to build public awareness of our mission. Even though we think it’s trivial, public awareness can change perceptions and promote positive changes. Just imagine if everyone knew about the dangers of chemicals on skin and the environment. Of course, over time, people will switch to products that are safe for our body and the environment. This is a good thing right?

The growth of awareness itself comes from proper education. This is the reason why Kertabumi and Serenitree remind us of the importance of education. Knowledge that we possess can build awareness within us. The next step is action! Actions to change perceptions, start changing yourself, then spread this awareness to those closest to you.

So are you ready to become the beacon for raising public awareness for a healthier earth?

Awareness Generating Facility = Workshop

It seems easier to say than to actually make an effort. The impact of awareness is indeed powerful, but to form it also requires effort and time. But this is not a problem for Kertabumi and Serenitree. Both of these brands want to contribute their knowledge and experience selflessly for those who want to learn. Platform selection is also a challenge because in this modern era, people prefer something that is interactive and not boring.

That’s why we chose to hold a workshop!

Workshop is a discussion or a practical activity carried out by a number of people with the same interest. As the saying goes “learning by doing”, this interactive activity is almost the same as training. Let’s compare, which activity is easier to understand: Just listening to Serenitree giving a presentation on how to make natural soap or directly practicing soap making (step by step) with Serenitree team? Not only that, you can also meet and ask questions directly from the experts!.

Apart from providing education to many people, Serenitree also wants to be a place of discussion and network building. It’s like being a forum and community for those with the same vision and interest in natural skin care. From there, other ideas have the opportunity to emerge and could open so many doors.

Who has attended workshops from Serenitree or Kertabumi? For those who haven’t, no worries! Serenitree and Kertabumi will often give regular workshops. Let’s wait for the next schedule!

Kertabumi X Serenitree Workshop

As we discussed earlier, Kertabumi and Serenitree want to increase public awareness about sustainable living. Including the use of natural skincare that is healthy and eco-friendly.

Therefore, the two brands routinely collaborate to provide education via workshops. Usually the theme of the workshop is a topic such as:

• Natural Bar Soap Workshop
• Natural Liquid Soap Workshop
• Natural Shampoo Workshop
• Natural Lotion and Body Butter Workshop
• Natural Face Masks Workshop
• Natural Home Spa Workshop
• Natural Lipstick and Lip Balm Workshop
• Natural Scrub Workshop
• Bar Soap Workshop
• Plastic Waste Recycling Workshop
• City Farmer Workshop
• Garbage Bank Development Workshop
• Homemade Organic Waste Compost Workshop
• Organic Tempeh Workshop
• Sausage Making Workshop
• And so forth

All the topics of the workshop sounds interesting, right? Makes you confused which one to choose! Luckily again, you can get information plus get products from workshops at affordable prices too! In fact, sometimes workshops are also available for free. Win win solution for all!

Not infrequently, participants who have attended workshops end up continuing to make products for their own use. Some even have new business ideas.

The speakers/instructors of the workshop were the Founders and Co-Founders of Kertabumi and Serenitree themselves, namely: Sandra Djajadisastra, Ikbal Alexander and Santi Novianti. You can get knowledge directly from qualified and competent experts. They also have experience filling in events for several private companies, BUMN and educational institutions in related fields. We no longer need to doubt the quality of the information!

Hybrid Workshop

Since this is the digital age, many of the training and workshops are available online.

Even now we have an online option and are redeveloping the online workshop system to make it more accessible. The goal is that everyone can access workshops at affordable prices and anywhere. Pretty effective right?

However, Kertabumi and Serenitree also continue to provide offline workshops. Actually apart from the platform, the two types of workshops are equally qualified. It’s just that we adjust to the conditions and preferences of people. There are people who can learn online, especially the younger generation today. But there are those who can easily absorb information when meeting face to face.

The Kertabumi and Serenitree communities consist of all age groups. From the young to the elderly. Not to mention that lately the pandemic situation is fluctuating. That’s why we provide flexibility so that everyone can keep exploring insights in any situation.

We want to support those who have determination and a strong desire to educate themselves. One message from Kertabumi and Serenitree, if you have gained knowledge, try to share it with each other. We have the power to change the world for the better. Let’s start from now!

The post Kertabumi X Serenitree Workshop; Together Educating the Community appeared first on Serenitree Indonesia.

This applies in all fields, including the natural skincare brand Serenitree. The meaning and logo of this brand do not just appear out of thin air. Thoughts, discussions, and goals are embodied into a single brand identity. It is the heart and soul of Serenitree. This is what determines where the brand, Serenitree goes. Let’s first learn the function of how “values” can affect a brand. That way, we understand how important it is and can appreciate this element more.

The Function Of A Brand “Value”

While Serenitree’s original purpose was clear and solid, now was the time to spread it out to the general public. It’s impossible for everyone to know right away. Especially for newbie brands such as Serenitree. Values will have no meaning if it is only stored tightly without being noticed. That’s why we need branding.

Branding is an important process for building a persona and image to outsiders.

In short, the process can help a company to build a perception of itself. We can say that the founders are the captains of the ship through the branding process. They decide, what kind of company will this be? What do people think when they hear about this brand? Everything tcan be arranged and determined!

Besides functioning philosophically, this meaning can be a unique selling point. What makes the Serenitree brand different from other similar brands? What are our advantages? Why should consumers choose us?

All of this can be created because of value and meaning. Without this, branding will be difficult. In the end it will be useless and our goals cannot be conveyed properly. Now we understand how important is the meaning behind a brand. It is this reason that drives Serenitree to think carefully about what values we want to convey.

How Can It Determine First Impressions?

When we first meet people, first impressions are created, both good and bad. There are several factors that influence, for example, a person’s appearance or attitude.

This metaphor can help explain the logo’s function and meaning. Logo is a physical appearance that can attract attention. Because of that, a logo must be able to give a “wow” impression to the target. Serenitree chose to keep it simple and modern in terms of the logo because it fits the market as well as the brand identity. Elegant and just pure simplicity.

The value or meaning is the same as one’s attitude, and can attract the right target. Those who are passionate about the environment and natural products can definitely understand the Serenitree brand more than those with different preferences. But no problem! These two elements are not there to force people to come to us. Instead Serenitree wants to create connections and community for those in need!

It turns out that a lot of things are influenced by the element of meaning itself, right?

Why the Name “Serenitree”?

It’s actually very simple. The name Serenitree comes from the English word “Serene” which means calm and peaceful. While “Tree” means a tree. When the two words are combined, the name Serenitree is born!

But why did we choose the words “calm” and “tree” in the first place? Doesn’t that sound weird? Let’s first listen to the explanation!

This brand wants to be the choice and solution for people who have skin problems. Whether you have sensitive skin, are pregnant or breastfeeding, Serenitree wants to provide a sense of calm and comfort for its users. After all, what is the function of a skin care product if it only looks aesthetically pleasing but does not function or provide comfort? Functionality and effectiveness must be number one! What’s more, even sensitive skin skincare users understand how difficult it is to find products that suit them. Wrong composition can lead to severe breakouts!

Meanwhile the tree signifies nature and the environment. The focus of this brand is NATURAL. All skincare products are friendly for everyone, the environment is no exception. Another meaning of the tree is to protect. Serenitree wants to provide protection for our health as well as for nature on our planet.

Indiscriminately all living things in the world should be able to feel comfortable, safe and protected. That is the true meaning of Serenitree. Simple but effective and realistic.

Value for Every Skincare User

Finding meaning is hard, but it’s harder to stay consistent. Not a few brands have deviated far from their original goal. Good or bad depending on certain conditions.

One thing is certain, Serenitree will still follow its original purpose and meaning.

This is proven by its parent brand, Kertabumi Recycling Center. Until now the brand remains focused on sustainability. This determination is also what is able to attract many people to put their trust in the Kertabumi brand. Serenitree’s founders also shares the same determination to provide healthy skin and body while maintaining a healthy earth. What does self-beauty mean when those around us are neglected?

Besides being consistent, Serenitree has also built itself to be more than just “selling” skincare. This brand wants every user to feel the benefits physically and intellectually. The trick is to educate them through webinars, workshops, including articles like this one!

Money can buy skincare, but awareness and knowledge are far more valuable. While we can’t change the minds of everyone on earth, we can at least help improve someone’s life. Especially those with sensitive skin, pregnant women and breastfeeding! With education, they can avoid the dangers in the world of skincare scams and know what is right for them. In other words, Serenitree gives meaning to all of its users. Together, we can upgrade ourselves, getting brighter and smarter every day!

How, are you interested in and agree with the meaning of Serenitree? Hope this article helps you, even if it’s just a little! Always take care of your health!

The post The Meaning Behind the Name “Serenitree” appeared first on Serenitree Indonesia.

From this fact, we can draw a good conclusion, namely the increasing variety of skincare products to solve skin problems. Choices with a variety of prices make it easier for us to choose according to our budget too! But like yin and yang, positive things will always be friends with negative things. Intense business competition often happens to justify any means to make a profit and reduce the budget in the process. Meanwhile, skincare users don’t know anything and can get hurt because of “arbitrary” skincare production. They don’t know the composition or the process which could potentially harm them.

So, how to handle this kind of situation?

The Importance of a Skincare Legal Permit

Whether you prefer natural skincare or not, everything must be under the supervision of a legal entity!

You know, making skincare is not as easy as you think. Just imagine, these products are responsible for caring for the health of part of the body, namely the skin. Furthermore, this product has an expiration date of up to 1-2 years after we open and use it.

What happens if during production there is negligence in cleanliness so that bacteria enter the product? Bacteria or free radicals can blend with the product if we let it sit from time to time and ultimately will damage the product. It could make our skin irritated instead of glowing.

In addition to cleanliness in production, there is usually a list of synthetic and natural compositions that are safe for the body. But there are some examples of ingredients like Parabens or Phthalates that can harm us!

Well, this is the importance of why there should be a legal body that oversees every step in the manufacture of skincare. In Indonesia, this institution is often known as BPOM or the National Agency of Drug and Food Control. For those who don’t know, let’s see the explanation first.

Functions of the National Agency of Drug and Food Control (BPOM)

As the name implies, the National Agency of Drug and Food Control (BPOM) not only oversees the provisions, production and distribution of skincare, but it is also responsible for food, medicine, supplements and cosmetics products. All products that have been distributed must follow the existing rules.

Automatically, the ones that have received certification from BPOM for safety and quality do not need to be questioned, they are certainly safe! In addition, this agency also monitors the product after the product is released! If it doesn’t follow the existing rules, this agency can immediately withdraw the product from the market.

Without this supervision, of course, there will be many cases of incompatibility or negative side effects of skincare. For example, there are many skincare that claim to be able to whiten the skin quickly, but it turns out that there is a lot of dangerous mercury in it. Our intention is to be beautiful, but then we have to pay dearly for treatment to the doctor! We don’t want that, do we?

This is why Serenitree highly recommends that you always check the ingredients on the skincare label and the BPOM certification! 

Beware of Fake BPOM Certification

Nowadays, for the sake of making money, anything is legal. This includes falsifying BPOM certification.

There are so many incidents where the product has a certification number, after checking it turns out that the product is not registered. This is the reason why we must be a wise and observant customers. Not trying to give you a scare, but the consequences could end badly if you don’t!

In order to maintain security, Serenitree would like to give you some tips that you can practice to avoid fake and illegal products:

• Buy on a trusted store or e-commerce platform

One of the factors why fake and unlicensed skincare are so widespread is social media assistance. Indeed, social media is very helpful for businesses. However, because it is not an official selling platform, scams often occur! That’s why you should buy products directly from the (authorized) store or a trusted online shopping platform!

• Checking BPOM number

As we have discussed, the danger of fake certifications always lurks. That’s why before buying a product you can check to find out whether the product is original or not!

It’s easy, you just need to go to the website https://cekbpom.pom.go.id/. After that you can search by entering the registration number; product name; brand; quantity and packaging; dosage form; composition or name of the registrant. The last step is to fill in the product’s keyword and BPOM number. Done!

From there you will see all the information related to the product, such as the registered company, registration number and product name.

Those are the 2 tips you can do so you don’t get fooled. Remember to always be careful!

Serenitree Believes in the Importance of Consumer Protection

The Serenitree brand itself always attaches importance to the satisfaction and safety of its customers. It can be seen clearly from the skincare composition, it’s harmless to the user (humans) and the environment. In the production process we also do not do animal testing at all.

Serenitree’s vision and mission aims to become a skincare brand for the welfare of all parties.

Moreover, the fact is that in this world there are still many customers who still lack knowledge about the composition of skincare. They depend on us to provide solutions to their stubborn skin problems. It is our duty to repay their trust and support well!

So, no worries! For those of you who are still in doubt, you can check after our product launches. All skin care products from our brand already have BPOM certification. Plus one more point, the Serenitree skincare production factory already has a CPKB (Qualification to make cosmetics) certification. Alas, the factory is already fluent and professional in the process!

What do you think? Is supervision important for making skincare? Do you feel more protected and secure? Most importantly, despite your opinion, Serenitree always reminds you to be careful in using skincare because once you apply it, it is immediately absorbed into the body. Stay safe and healthy guys!

The post “Shield” for Skincare Users; Importance of BPOM Certification appeared first on Serenitree Indonesia.

Sometimes it’s hard, sometimes it’s easy. Nothing is certain and that’s how life is. This thought may sound trivial and is often overlooked, immersed in the busyness of everyday life. But we cannot deny that in life we ​​need hope. Without knowing the real purpose, it must feel empty, right?

Well, this doesn’t only apply in our personal lives! In any business from the start, the structure and objectives must be clear. If it is not determined from the start, 90% of our company will stumble in achieving and determining its main goals. This is where vision and mission statements come into play. Why is this statement so crucial? Let’s see in the following explanation!

The Meaning of a Company’s Vision and Mission

Before we know the “importance”, it would be nice if we understand what the true “meaning” is.

The mission of a company defines the main purpose of the company itself. In addition, with a mission, customers or clients can have a clear picture of what the product or service is and the core of the company itself. The statement should include the following:

• What the company does or provides
• How does the company achieve its goals, what activities need to be carried out?
• Who is the company’s service or product intended for?

That’s the rough picture of what should be contained in the mission of a company. The nature of the mission statement is also shorter term than the vision. Apart from that, another function of the mission is to ensure the company is going in the right direction to achieve its targets.

Continuing the discussion, vision, in contrast to the mission is more long-term and can be considered “timeless”. How come? That’s because the company’s vision describes the long-term results if the company achieves its mission. Just as the meaning of “vision” is a view, this usually will not change even if the mission of a company changes. From staff to investors, they must understand well and work to build the company according to the vision that has been set. This is one of the secrets of success!

After we understand the meaning of the vision and mission, we must also know how important it is for the company! 

The Importance of Vision and Mission

With the vision and mission, we understand that the company’s goals are clearly defined. The first step to achieving a result is the use of strategy. Where did that strategy come from? Of course all decisions in business will depend on the mission statement. The company’s mission can function as a guide in making decisions to achieve its targets. As for the vision statement, it functions so that all decisions remain in line with the company’s goals. So, it seems that they are connected and complement each other?

One more thing that proves the importance of these two statements is the magnitude of the effect on the productivity and efficiency of the company. From the owner, staff to investors, they will have a sense of ownership and have one view to achieve the same ultimate goal together.

That’s really cool right, even though it’s just a statement, but it can change and push the company to success! So, what about the vision and mission of Serenitree? Aren’t you a little bit curious?

The Beginning of Serenitree’s Vision and Mission

Since the formation of Kertabumi, the parent company of Serenitree, the founders have insisted on natural aspects. This aspect carried over until the company was founded.

Serenitree, a company that provides skin care products that are safe for users and not forgetting to be healthy for the body and the environment. The main figures emphasize that this is a long term investment for ourselves and our beloved earth.

Before the founders decided to sell skincare products, they had spread education and shared positive things about using natural-based skincare on the Kertabumi platform. More and more workshops are being held. People’s trust is increasing in Kertabumi’s goals and in the end it provides a stepping stone to continue to grow.

With that, Serenitree was born and all human resources who took part in the success of this company merged into a solid team.

That’s the initial story that tells the origins of the Serenitree’s vision and mission statement. Indeed, the initial focus was no different, yes, in Kertabumi and Serenitree, namely: natural, safe, healthy and environmentally friendly. Whatever the product, we stick to that aspect. So that you as buyers understand the goals and products of this company, let’s take a clear look at Serenitree’s vision and mission!

Serenitree’s Vision and Mission

Vision

Our main goal is to be the number one choice for quality and natural skin care products and inspire sustainable lifestyles through a better understanding of our customers’ needs. In addition, we also create products that are safe for health and the environment.

Mission

Through consistent innovation and following the trends of the skin care market, we aim to develop effective and leading natural skin care products with natural and safe ingredients.

Advance Thinking Way Before Its Time

What do you think? Do you agree with Serenitree’s vision and mission? It is clear that this company does not only care about its products, but also for its users. Serenitree also thinks that until the end of the product’s cycle is used, from the contents to the packaging, so that it won’t contaminate the surrounding environment.

In addition, apart from embedding the vision and mission in its own business, the company wants to cultivate healthy living habits for its users. Serenitree hopes that more and more people are choosing lifestyles and products that are not harmful to themselves and others. Together we care for the earth because we are all precious and irreplaceable!

Do you agree with this thought? Come on, we can help make a good change in this life! Let’s preserve your skin’s health as well as our beautiful earth!

The post Hopes and Aspirations, Serenitree appeared first on Serenitree Indonesia.

Education & Career, Santi

No one can know where fate will change our lives in the future. Just as a choice does not always determine the end result. This one Serenitree figure also started her career on a different page!

Santi received her undergraduate education from 1999 to 2003 at Padjadjaran University as a communication student. At that time, it had not crossed her mind that she would explore the world of skincare or living sustainability. After completing her studies on time, she started her career as a Managing Director at the company Pakar Nitro Utama. Santi’s career journey is quite long! After 14 years working in her field of expertise, she decided to change direction in 2017.

It seems that the same year was the moment when the great people behind the Kertabumi company came together. Together with Ikbal and Sandra, Santi built the Kertabumi Recycling Center which is an organization with a focus on sustainable living. Not immediately plunged into a world that was still new to her, Santi used her public relations skills to build Kertabumi from scratch. In addition, her interest in natural skincare prompted her to take part in several classes and workshops:

• Classes by Soap Corner: Basic Cold Process Soap, Liquid Soap, Advance Liquid Soap.
• Diploma in Natural Hair Care Formulation, UK, 2020

That’s really cool, right! Even Santi went abroad to learn more and master the field of skincare. These are just some proofs of how passionate she is in Kertabumi and Serenitree!

Are you curious, how come suddenly from an educational background and communication career move to the skincare industry? Come on, let’s read what Santi said!

Reasons to Study Natural Skincare

If we look deeper, actually the root of everything (both Kertabumi and Serenitree) culminates in the founders’ love for sustainable life. The beginning of Kertabumi was founded on this main point.

Well, it’s not a coincidence that Santi decided to study and pioneer a natural skincare company, namely Serenitree. She also believes that beauty must be healthy. Beauty is not only for our own bodies, but applies to the environment around us.

You must be aware that in this day and age, there must be a product for everything. Let’s see, how many brands of soap are there? Thousands of hand soaps have been produced by different brands. Naturally there will be a lot of demand and competition. If we look at it factually, almost 90% of skincare, specifically soaps and lotions contain synthetic chemical compositions. This composition can be dangerous if we use it continuously, especially for those with sensitive skin. Negative impacts can be felt immediately or in the long term!

What’s worse, synthetic chemical compositions can have a negative effect on the earth’s environment and ecosystems! Well, what would happen if no one realized this effect and took action?

This is the strong reason Santi changed her career and started from scratch! Her determination and mission to create safe and environmentally friendly skincare opened a new window for the Serenitree journey.

Everything Starts with Bodycare

Do you see now Santi’s motivation to enter the world of natural skincare? Just as her initial journey, her learning was also unique, it all started with learning about body care, especially soap!

Why body care? Why not just study the products for the face? The reason is because we will definitely use body care every day! In the morning we shower with soap, at night we shower with soap. So it’s as a skin care product that we use most often, that’s the initial concentration.

It turns out that just learning one part of skincare is not that easy! Santi took up to 2 years just to explore body care in the form of soap. There are various types of soap such as liquid soap and bar soap with various compositions. After she managed to understand the essence of making body care soap, bravely she began to share her knowledge and experiences on the Kertabumi platform. Have you ever attended her natural soap workshop before?

Effort will not betray the results. It is proven by so many people who are very interested in the natural skincare that Kertabumi has to offer. The workshop that attracted a lot of interest greatly contributed to the foundation of the current Serenitree.

Happiness always covers Santi’s heart for the opportunity she has to educate the public about safe skincare. She believes her mission to build more awareness of the circulating skincare products will not fade, because one thing that is very valuable is education. Santi also hopes that in the future Serenitree can provide other natural products that are useful, safe for all and in harmony with nature.

Start Switching To Natural Products

Do you agree with Santi’s opinion? What is clear is that she has found her “call” in life and contributed to this earth through Kertabumi and Serenitree!

You too, can follow in her footsteps! You don’t need to have a big company to be able to take care of the environment. It all starts with paying attention to the products we use for our bodies. Yes, because it all starts with us!

Safe products can maintain our physical and mental health. After the body is well maintained, the next step is to pay attention to the surrounding environment. Let us research whether the products we use can harm nature or not. Both in terms of composition or packaging, it would be better if it was environmentally friendly, wouldn’t it?

Now you also know how important skincare is safe for all parties. It’s time for us to turn thoughts into real action, let’s be wise in choosing products! Don’t forget to inform the people closest to you so that little by little awareness increases! Stay healthy, keep glowing!

The post The Figure Behind Serenitree, Santi Novianti appeared first on Serenitree Indonesia.

Ikbal’s Educational Background

At first, Ikbal’s major was not related to sustainable living or skincare. 2007 was the year he completed his undergraduate education in economics at Padjadjaran University. Not only that, Ikbal also took further studies in Spain, more precisely at the University of Barcelona for a post-graduate degree in international relations. The definition of a true role model!

Just like Sandra’s story, he starts the page with a different focus. Ikbal started his career in several fields of work, namely: as a Junior Project Officer at Takeya Consulting (2007-2012) and ASEAN Youth Organization (2015-2018). Well, 2017 was the moment when he swerved and founded a social entrepreneurship for environmental conservation, Kertabumi Recycling Center. In fact, to support his mission, Ikbal returned to study in the environmental field (Master of Science in Environmental Indonesia), in 2020 at the University of Indonesia.

What are the motivations and details of this business itself? Let’s see together!

Kertabumi Recycling Center

For those of you who live a sustainable life and are big fans of natural products, Kertabumi may sound familiar to you. This business is based on community and creative economy as well. So it’s no wonder how large the community has been formed and even continues to grow to this day. We can see this fact from thousands of Kertabumi followers on social media!

So what are the products or services available at Kertabumi?

Actually, instead of being a business that only offers finished products to its customers, this business is more focused on spreading knowledge about sustainable living. What’s the example like? Good and correct waste management and actions to fight climate change. Both of these topics are included in the core part of this business itself. The presentation of this knowledge is packaged in such a way and is channeled in the form of a workshop.

Not only that, this educational platform can be done from a community to a company scale. The more people are educated about this, the healthier our earth will be!

Are you curious, what are Kertabumi’s cool achievements in society? Let’s take a peek first, who knows it might inspire you!

Kertabumi’s Achievements 

Earth could certainly be a better place if everyone in the world realized the importance of a healthy way of life. Not only for yourself, but also for the environment around you.

Kertabumi’s vision and mission are what enable all achievements to be successful. Here are some of the proud achievements of this business:

• Waste management

In the field of waste management, Kertabumi has successfully provided assistance for the establishment of 107 waste banks in 17 provinces and 47 cities and regencies of Indonesia. In addition, participating in this are not only the community but also leading companies. So cool!

• Waste Recycling

Along with making the earth healthier, Kertabumi also supports financially for those in need. Not in terms of money, but knowledge of how waste recycling can generate business for those who are interested. There are 3 categories in waste recycling, namely: waste to souvenirs, waste to furniture and waste to construction.

• Climate change

An ecosystem is something that needs to be protected. Otherwise, there will be an imbalance. This is what Kertabumi did, namely establishing 3 ecosystem conservation areas that focus on coastal areas with 3 main species, namely mangroves, coral reefs and seagrass. Conservation areas are located in DKI Jakarta, West Nusa Tenggara and East Nusa Tenggara.

Wow, that’s a lot of achievements. Hopefully in the future Kertabumi can better protect many people in these important topics and bring good changes to all of our lives!

Ikbal’s Motivation to Enter the World of Skincare

Earlier, we discussed Ikbal’s background, so why did he get involved in the world of skincare?

The reason is actually almost the same as his goal of establishing Kertabumi. Ikbal is someone who believes in the importance of the health of the environment and the earth. Earth is a vast ecosystem and humans are one of its inhabitants. Therefore, health must begin within us first

How to achieve it? Although not the only way, skincare can affect a person’s health. Facial skin, body, to hair roots, must always be maintained. Not only for physical health, but for mental health as well. With the current skincare boom, there are various types of skincare companies that offer their products. BUT, not everyone is suitable to use it. In addition, there are several chemical compositions that can have negative effects for users.

Therefore, armed with his love and knowledge of sustainable living, Ikbal decided to research organic skincare. Various trials and errors, providing workshops about skincare made from organic ingredients, until then, Serenitree, a child from Kertabumi, appeared.

The “Offspring” Of Kertabumi, Serenitree

In the previous article, we have discussed that Kertabumi is the foundation of the Serenitree. Led by several genius figures such as Ikbal, Serenitree is a business that focuses on natural skincare.

The vision and mission of this business is to provide solutions for skincare lovers, especially those with sensitive skin. In addition, Serenitree wants to help you live an eco-friendly lifestyle with all its products made from natural ingredients. The composition used also comes from Indonesia’s natural wealth such as white turmeric and red lemongrass. Besides healthy for the skin by eliminating synthetic chemical compositions, it is also healthy for the environment, especially water and land, from contamination of skincare products. Win-win solution, right?

So, using Serenitree products means that we love ourselves and our environment. Nothing can get better than that! We live side by side in a large ecosystem, namely the earth. So let’s take care of each other!

The post The Figure Behind Serenitree and Kertabumi, Ikbal Alexander appeared first on Serenitree Indonesia.

Vision and Mission of a Business

If we have a lot of money, the business must be successful. Is that right? Of course, sufficient capital will be very helpful. However, money can run out at some point if we don’t use it properly. Money alone may not be enough to make a business successful and sustainable. So what are the important elements?

Vision and Mission are the essence of the business itself.

What do you hope to gain by building a business? Profit is certain. In addition, you may want to spread awareness and good benefits to a wide audience with your product. This is the same as Sandra’s motivation to build the Serenitree business. Its vision and mission are very strong to educate along with providing healthy solutions to those in need. This golden motivation also received positive support from family and relatives which enabled Serenitree to begin to rise to its feet.

So, back to the discussion about vision and mission, is it true that its strength really affects business success? Did you know, the formation of an ultimate goal of a business is the key driving force for owners and workers in the business. Working together to achieve the final objective that we planned from the start. Not only that, the vision and mission will also ensure that the initial goals do not deviate over time. 

Roots Of Serenitree

Serenitree itself does not necessarily stand without a foundation. We have studied the vision and mission of this business, then we will see the solid foundation that supports it!

The love for sustainable and natural products that are safe for humans and the environment stems from the establishment of the Kertabumi Recycling Center. Maybe many of you already know this company! With thousands of followers on social media, Kertabumi has sold various products and provided workshops on making “garbage” into something useful. From plastic waste it can be turned into a bag, even furniture such as a bench. This is definitely cool! The creativity of the founder of Kertabumi opened a thousand possibilities for a healthier environment.

Then this essence became the solid foundation of the Serenitree. As a form of development from its parent business, Serenitree does focus on body care, namely skincare made from natural ingredients.

One unique fact of this business, Sandra initially started with bodycare products such as body wash and body lotion. Why not from facial products first? Simple! Of course we bathe every day 2 times, whether men, women, children or adults. We can get healthy skin with a healthy routine and lifestyle. 

Safe and Comfortable For Everyone

Who doesn’t want their body to be well-groomed and smooth? Although not all, there are people who are willing to spend millions of budgets and treatments just for skincare! That’s how lively the skincare world is, especially in the modern era of globalization as a means of supporting it.

But with the increasing demand in the market, of course there will be a lot of competition between skincare manufacturers, right? Over time this has become a trigger for them to compete to win the hearts of consumers. The negative side of the skincare boom is the production that doesn’t pay attention to the environment. From the composition to the packaging of a skincare, there may be elements that harm our earth and have a negative impact on the wearer. This was also one of Sandra’s worries at first!

Our earth is only one, as well as our bodies. If no one takes care of him, then what will happen? Health is priceless. Don’t you agree that healthy, problem-free skin looks beautiful and radiant?

Those of you who agree with this statement, it’s not too late to change your habits to be healthier. It’s never too late to start something positive! It’s okay to care for yourself, don’t forget to stop for a moment and be more sensitive to others

Serenitree’s Oath To Its Users

In life nothing is certain? It’s not true at all! As a  proof, Serenitree oath will not change! It was clear from the start that this business’s skincare composition upholds the “natural” label. What is the proof?

Here are some things you need to know about all Serenitree products:

• Have a BPOM permit

It is guaranteed that all Serenitree skincare products have obtained permission from the BPOM agency. We have discussed how important this is in a previous article that even though the product is produced hygienically, it must be a legal institution that oversees it for the common good.

• Clinically Tested

It is impossible if a skincare company does not conduct clinical trials first to produce products that are safe to use. So, you don’t have to worry because Serenitree always puts customer satisfaction and safety first!

• Against Animal Testing

Although every product in this brand goes through a clinical trial process, Serenitree does not do animal testing. Adhering to the vision and mission of natural products, Sandra wants her products to be environmentally friendly in any situation.

• Composition Does Not Contain Harsh Chemical

For pregnant women and pregnant women, you can really use all of Serenitree’s skincare products. Without any harsh chemical composition, this product is friendly to use by anyone. Practical right?

Coming Soon, Launching of Serenitree’s Products

Soon the hard work of Serenitree will become true, there will be the launch of 2 product variants with a brightening effect for super glowing skin and calming effect for sensitive skin. This duo is currently very popular and trending in the skincare world.

Hey, aren’t you curious? Don’t miss it, you can directly check our website and social media for more updates. Stay healthy and beautiful guys!

The post The Beginning of Serenitree, What Is Sandra’s Motivation? appeared first on Serenitree Indonesia.