Inspiration, Vision and Mission

Supermom: Sandra’s Inspiring Story as Founder of Serenitree and Mother of Three Children

The situation for women in the past was very different compared to today. In the past, women did not have the same rights as men. They were often confined to their homes and focused only on taking care of the household! They were also only allowed to work in certain fields that they deemed “suitable” for women.

But as times have changed, so has the thinking of society. Although not all countries or regions have implemented this, now women can do what men do! For example, in terms of work and business. There are also many inspiring female figures, one of which is Sandra Djajadisastra, founder and formulator of Serenitree herself.

Motherhood and Business

Being a parent, especially a mother, is certainly not easy. Especially if it coincides with trying to start a business from scratch! That just shows how dedicated one of Serenitree’s founders, Sandra Djajadisastra, is. In fact, her three children are one of the driving factors for the formation of Serenitree. The motivation for the establishment of this brand is to provide the best skincare for you as well as children.

As a person with sensitive skin that is prone to dryness and dermatitis, Sandra realized that she had to be smart in taking care of herself so that she could take good care of her children. Armed with that thought, her business journey began! Starting from self-study, looking at what skincare ingredients are safe for the body. Her efforts did not stop there! Sandra also dug deeper and attended workshops and went to school again in the UK to get a diploma! All this she managed to achieve while taking care of her three children! Applause this supermom!

Her success in gaining knowledge has allowed this mother of 3 to introduce her own natural skincare to her family. How cool is that! But, can children actually use skincare at a young age?

Should children use skincare?

Skincare is a must for all age groups! Skincare is not only for beauty, but it also contributes to the health of our skin. Maintaining healthy skin can have a positive impact on overall body health! 

But children’s skin is much more sensitive and vulnerable than adult skin. Their needs are also different. That’s why it’s important to check which products are suitable for your little ones! You can ask a professional, do some research and check the label on the product. Generally, most skincare products will inform the age level that is suitable for the use of the product.

In short, the benefits of starting skincare at an early age include:

  • Protects from UV exposure, pollution, and other free radicals
  • Helps maintain skin moisture
  • Prevents skin problems such as acne or dry skin
  • Foster a sense of responsibility to take care of skin health

We can conclude that even kids can use skincare! The most important point is: Use age-appropriate products and avoid products with damaging ingredients.

Serenitree Skincare for Sandra’s Children

Consisting of natural ingredients, Serenitree provides skincare products that are safe for children. One example that you can try is Serenitree Body Wash variant “Calming” (for children over 2-3 years old) and Serenitree Body Wash variant “Brightening” (for children over 6 years old).

One of the motivations for the Serenitree brand to use natural ingredients is the awareness of the dangers that may occur from synthetic chemicals. If not careful, the negative effects can be in the form of irritation, allergic reactions, hormone disruption, cancer triggers and damage to the skin’s protective layer.

This knowledge is not based on assumptions! Sandra and the founders are increasingly aware of the short-term and long-term risks of using skincare products that contain synthetic chemicals after studying at a specialized natural skincare institution.

Therefore, Sandra switched to natural skincare. She provided her natural skincare concoctions to her three children from an early age. There is also a belief in her mind to train the habit of taking care of the skin since childhood! Moreover, it happens that all three of her children are girls, they might be the future skincare fans! They are also the right age to use Serenitree skincare: Jenna (3 years old), Felisha (10 years old) and Vienna (17 years old). It is proven that their skin problems gradually improve and rarely appear again. But it still takes a process, all good things take time.

For moms, don’t hesitate to choose Serenitree skincare for your child! It has been proven that this skincare is safe, if not, how could Sandra use this for her own kids?

Choose Safe Skincare for Kids

As parents, we want the best for our children. Don’t you agree? Children generally have an imperfect detoxification system so they are more easily affected by chemicals in skincare products. Especially for those with sensitive skin like Sandra’s children! Double damage!

For the health and well-being of her children, Sandra also provides other skincare products beside body wash! All other products such as lotions and massage oils are also formulated by her. A mother’s love does encourage us to be the best version of ourselves. 

You don’t need to be able to concoct your own skincare like her to keep your child’s skin healthy. It is enough to be more careful when choosing products, to make sure the product is suitable and safe (free from ingredients such as parabens, alcohol and others). Very simple, right?

Tips from Serenitree: 

  • When you first try a new product, just use a small amount to see if it suits your child’s skin or not.
  • Maintain a routine. Don’t change from one product to another continuously, this will destabilize your child’s skin.

So, does Sandra’s story and motivation inspire you? Let’s start paying attention to children’s skin health as early as possible! You can visit our marketplace (website, tokopedia, shopee) to order Serenitree skincare! In addition to body health, responsible skincare use also protects environmental health. It’s a win win situation for all!

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