In this article we will also discuss which is more effective, using anti-aging skincare or directly consuming these natural ingredients. Curious? Check out this article, Sereni-Trees!

Coconut Oil

This natural ingredient is popular for its multi-functionality and effectiveness. Aside from the skin, you can also use it on other areas like your hair or as a natural make-up remover! The reason why this natural ingredient is popular is because coconut oil is rich in antioxidants and is anti-fungal, anti-bacterial, and anti-inflammatory (perfect for soothing irritation, inflammation or redness).

Other advantages include its moisturising ability (automatically preventing signs of premature aging) which can make skin more supple, radiant and moisturised. Last but not least, coconut oil is proven to stimulate collagen production. Skin elasticity and firmness will certainly be better maintained. Perfect for anti-aging skincare!

Tomatoes

Who says tomatoes can only be consumed? It turns out that this natural ingredient functions as a mask or one of the ingredients of skincare! Lycopene and beta-carotene in tomatoes can protect your skin from UV rays and reduce inflammation. In addition, we can also prevent signs of premature aging such as fine lines, wrinkles, and aging spots.

One of the unique facts about tomatoes is that this natural ingredient can also reduce acne and hyperpigmentation. Are you sure you’re not interested in trying it?

Moringa Leaf

Not just any leaves, moringa leaves are rich in antioxidants, vitamin A, and flavonoids. No wonder why these leaves are effective in brightening the face, removing spots, increasing collagen production, accelerating cell regeneration, and fighting free radicals. 

Other than skin benefits, this natural ingredient has also been used for traditional medical treatments, maintaining eye health, boosting the body’s immunity, and even being a potent dewormer! Of course we don’t need to doubt the good benefits anymore!

White Turmeric

White turmeric is more famous as a kitchen ingredient, but make no mistake, this ingredient is also famous for its benefits for the skin. The vitamin C it contains can improve texture and increase brightness levels naturally. Not only that, white turmeric contains vitamin E (an antioxidant) and hyaluronic acid that helps our skin stay moisturised.

Moist and healthy skin is certainly very important to avoid premature aging! 

Grapeseed Oil

Apart from being rich in fatty acids, grapeseed oil also contains polyphenols which are effective in fighting the signs of premature aging. Polyphenols not only help slow down the aging process, but can also reduce the appearance of premature aging signs. 

Additionally, this oil has natural astringent properties so your skin will look firmer and more supple. It’s also great for those of you with rosacea or eczema!

Avocado

Avocado is one of the most popular fruits for food, especially for those on a diet. But it’s no less popular in the world of skincare! Avocados are very effective in fighting the signs of premature aging, providing good hydration, and providing vitamin C, vitamin E, and omega-9 fatty acids.

It can keep your skin healthy and glowing! You can also use it through skincare or direct consumption!

Green Tea (Extract)

This tea drink has been a favourite of all ages for as long as we can remember, but it’s also good for our skin and body! Evidenced by its abundant polyphenol or catechin content, green tea is proven to be a great antioxidant, skin hydrating, UV protective, anti-inflammatory, anti-cancer, and antimicrobial. 

That’s why these natural ingredients often appear in anti-aging products. For those of you with rosacea, acne, and atopic dermatitis, this is a must try!

Is it More Effective to Consume or Use Anti-Aging Skincare?

We can see the power of natural ingredients for our skin health. Plus the point is, most natural ingredients can be consumed and used through skincare. But which one is more effective?

The effectiveness of anti-aging skincare versus natural anti-aging ingredients actually depends on individual skin preferences and conditions. Anti-aging skincare is often specifically designed to address the signs of aging such as wrinkles, fine lines, and loss of skin elasticity. However, these products generally only address skin aging issues.

On the other hand, consumption of natural anti-aging ingredients can not only be good for fighting premature aging but also provide long-term benefits to the overall health of the skin and body. For example, antioxidant-rich foods such as green tea, tomatoes and turmeric can help fight free radicals so that our skin is protected from damage. 

What we consume will affect the health of the body including all its organs. In conclusion, the effectiveness will be much higher if we combine these two methods. It’s like skincare works to take care of the skin and then we help by taking care of the body from within through the consumption of natural ingredients. If necessary, we can also add certain supplements to our daily routine!

Sereni-Trees must remember that the essence of glowing skin is healthy skin and body. That’s why we always remind ourselves to prioritise health over instant, temporary “beauty”. Good things don’t come easy!

Interested in trying an anti-aging skincare routine? You can start with Serenitree’s natural body care treatments (body wash, bar soap, body lotion, hand cream). Of course, they are free from harsh chemicals and have BPOM, so even pregnant women, mothers, and children (above 3 and 6 years old) are safe to use. Don’t forget to use it regularly and combine it with healthy food consumption and regular exercise, Sereni-Trees!

The post Prevent premature aging with these 7 natural ingredients! appeared first on Serenitree Indonesia.

What is the Definition of Childfree?

This term that is quite widespread may not be known to everyone, Serenitree squad! It could be because in Asian culture, more precisely Indonesia, the term childfree is not as prevalent as in other cultures.

In short, as the term implies, childfree is when a couple decides not to have children or offspring. Many factors influence this decision. It can be several factors such as:

• Economic factors

We cannot deny the cost of caring for children is not small. From the process of conceiving, giving birth to demanding the baby to become an adult, everything costs money. Especially with the recession and other financial problems.

• Psychological factors

Caring for children is certainly not only costly. They need attention, love and guidance in their lives. Meanwhile, not all parents have a favorable mental or psychological condition for that. This can happen due to trauma or other circumstances that a person experiences. It’s not easy to heal a mental state!

• Health factors

Unfortunately, not everyone can have children due to health factors. That’s why there are so many blue line warriors out there. This can be a factor why a couple turns to the childfree option.

Well, those are some of the driving factors for going childfree. Is this decision wrong? Of course there is no definitive answer! It all comes back to each person’s preference. We should respect their choices and focus on taking care of ourselves, guys! How people want to live their lives cannot be judged as wrong or right as long as it doesn’t harm us.

But is there any truth to the myth about the link between childlessness and eternal youth? Fact or myth? Let’s check it out together!

What Causes a Person to Stay Youthful?

Obviously the supporting factors for someone to be more ageless cannot be attributed to just one thing! There are various reasons behind it!

• Genetic factors

This already includes scientific and science issues! Indeed, we as humans have different genes, that’s what makes us unique. Some are born with dry skin, normal or combination skin. All skin conditions are more or less genetically inherited. So it’s good not to compare ourselves with others! Don’t forget that you are still charming with all the uniqueness.

• Healthy lifestyle

As Serenitree often reminds us, a healthy lifestyle has a huge impact on skin health! This includes a healthy and balanced diet, regular exercise (at least 15 minutes a day), drinking plenty of water, and getting enough sleep. Avoid bad habits like frequent smoking, drinking alcohol and the like! Healthy skin will automatically give a bright and youthful impression. So you can also be more confident!

• Use the right skincare

To maintain your health inside and out, Serenitree recommends that you continue to take care of your skin using safe skincare. If possible, choose something that is gentle and natural so as not to damage the skin. After using skincare, don’t forget to combine the power of sunscreen before traveling. Be careful, UV rays can accelerate premature aging!

• Maintain mental health

Not only physical care, mental health care is also necessary! Stress and other bad thoughts can be a factor of disease. That’s why we must manage stress well. Let’s love ourselves more from now on!

Well, well, it turns out that not only one thing can help someone look younger. So actually, can childfree be considered as one of the factors of staying youthful?

Childfree = Youthful? Here’s what Serenitree says!

The trending topic of childfree has indeed led to many opinions scattered everywhere. According to Serenitree, there is no wrong or right side because this is about one’s life choices. However, if we associate not having children with staying young, it seems inaccurate. In a sense, there are still many other factors why someone can “look” youthful and what activities can accelerate premature aging.

In Serenitree’s opinion, taking care of a baby is not an easy task! Energy, time, money are drained for the health and growth of children. That’s the reality, isn’t it? Every individual’s household situation is different. Therefore, this “difficult” process actually depends on the facilities and support that a person has. The more support they have, the more chances they have to take better care of themselves.

Another reality is that with the responsibilities and difficulties of taking care of children, some of them don’t have time to take care of themselves. This is usually due to stress and lack of rest. But this doesn’t mean that those without children will always have time to take care of themselves. So basically, it depends on everyone’s readiness and planning.

Some tips from Serenitree to take care of yourself when you’re busy:

• Do me time or healing. You can do what you love. Usually home spa is a favorite time to relax and calm down. Serenitree Body Wash calming variant also provides a therapeutic effect that can calm the mind!

• Seek support from those closest to you. When you are busy and tired, talking to others can lift your mind. Also, always ask for help when you need it!

In short, childfree or not, we still value everything. After all, each person’s life has its own level of difficulty. Serenitree just wants to remind us to always stay healthy and most importantly, happy. Making yourself happy is the key to looking young!

The post Is Childfree The Answer To Anti-Aging? Myth or Facts? appeared first on Serenitree Indonesia.

Designing and producing products from safe and natural ingredients has become the basis and main philosophy of the products produced by SERENITREE INDONESIA.

Today, SERENITREE INDONESIA is excited to announce the launch of SERENITREE INDONESIA‘s inaugural product, a range of skincare products in BODY WASH and BODY LOTION categories. Here is the list of product categories and variants:

•  Serenitree Moisturizing and Calming Body Lotion.
•  Serenitree Moisturizing and Brightening Body Lotion.
•  Serenitree Hydrating and Calming Body Wash.
•  Serenitree Hydrating and Brightening Body Wash.

A revolutionary new skincare line. By combining the benefits of natural ingredients from the earth of Indonesia and their ability to maintain and care for healthy skin. Our extensive research and testing has shown that the BODY WASH and BODY LOTION produced by the SERENITREE INDONESIA formulation team has delivered visible results such as: Delivering skin health and radiance benefits safely with consistent use on human skin.

What sets SERENITREE INDONESIA‘s BODY WASH and BODY LOTION products apart from other skincare products in Indonesia is the use of natural ingredients that are safe for human skin consumption. Not only that, SERENITREE INDONESIA also uses essential oils as aroma and soothing therapeutic effects. We are confident that SERENITREE INDONESIA‘s BODY WASH and BODY LOTION products will be accepted by the Indonesian skincare market in general and also the beauty industry in Indonesia. We understand that safety and sustainability are key concerns for our consumers.

SERENITREE INDONESIA ensures that its skincare products are in line with the principles of legality, safety and long-term benefits as well as sustainable environmental support by ensuring that our products have been:

•  BPOM certified.
•  Safe for Pregnant and Breastfeeding Mothers.
•  Safe for children above 3 years old.
•  Using natural extracts.
•  Does not contain Phatalates.
•  Does not contain synthetic colors.
•  Does not contain harmful chemicals.
•  Does not contain synthetic fragrances.
•  Does not contain SLS.
•  Does not contain Parabens.

SERENITREE INDONESIA‘s BODY WASH and BODY LOTION are the perfect solution for sensitive skinned people for every skincare routine. With our skincare range, keeping your body and the environment healthy will be easier. Experience the benefits, find our products online at the official website of SERENITREE INDONESIA, Shopee and Tokopedia.

The post Natural Body Wash and Body Lotion from Serenitree Indonesia appeared first on Serenitree Indonesia.

However, it’s not just in the world of skincare! Today’s society prefers everything organic. From food to fashion, everything almost always has a natural alternative. Public awareness can happen because of the technology development and the internet that has become a daily consumption of society. We can’t deny that humans are also developing intellectually time after time.

The same thing happened to the founders of Kertabumi Recycling Center. Their sense of responsibility and love for the environment, themselves and each other was the driving force behind the establishment of this organization. Find out more about Serenitree’s parent company!

Kertabumi Recycling Center: Parent Company Serenitree

The focus of Kertabumi Recycling Center is actually very simple: as an educational platform for waste management, especially on a community or corporate scale. Concern for the environment can be channeled in several ways. One of them is to process waste into useful products that do not harm our health or the environment. In the field of waste management, this organization helps communities and companies establish waste banks. To date, 107 waste banks have been established in 17 provinces and 47 cities and regencies. How cool is that?

Since 2017, Kertabumi has also established a recycling center as a follow-up to the waste collected in the waste bank. Waste recycling is done in three categories: waste to souvenir, waste to furniture and waste to construction.

In addition, Kertabumi also educates the community on sustainable living by providing various workshops. Starting from organic food, processing used cooking oil, to other recycling processes. Most of these simple activities can be done at home using waste that we no longer need. It turns out that the enthusiasm has increased rapidly! A close-knit community and creative economy among environmentalists were even formed from this effort. So, you can also sell your own recycled products!

Not only that, this organization also works on climate change. Evidence of this can be seen in the establishment of 3 conservation areas in DKI Jakarta, West Nusa Tenggara and East Nusa Tenggara. Thanks to this movement we managed to save and protect 3 main species of coastal ecosystems namely: Mangroves, coral reefs and seagrasses. The definition of effort will not betray the result!

Seeing the high enthusiasm of the community, Kertabumi gradually began to develop other natural products, namely natural skincare. The goal is to provide skincare that is safe for the environment and health for skincare lovers. You could say that aside from being an environmentally friendly business, Kertabumi is also the forerunner of Serenitree. The beginning of everything!

For those who aren’t familiar, Serenitree is a business that focuses on natural skincare. From body care, face care, and makeup, everything is made from natural ingredients so that everyone can use it without side effects. 

Why does it have to be skincare specific?

Interest in Natural Skincare

In short, natural skincare is made from natural ingredients. These ingredients can be obtained from a variety of sources such as plants, herbs, or other natural ingredients. Of course, this skincare product does not contain harmful chemicals such as parabens, sulfates, or synthetic dyes so it is suitable for use by all skin types. It can be a solution for sensitive skinned people who are easily irritated.

The use of skincare is important and is included in our daily lives. But even though it plays a big role, people often neglect this routine. Another problem is that the lack of education of skincare lovers can have harmful effects on their health and the environment. Therefore, as a form of developing environmental conservation activities, Kertabumi started research and activities around natural skincare. In order to focus more, a new organization dedicated to natural skincare, Serenitree, was established.

The Serenitree brand aims to develop natural skincare based on Indonesia’s biodiversity. Therefore, the ingredients used are mostly derived from Indonesia’s natural wealth and local ingredients. With the help of the latest technology, Indonesian ingredients can create products that are no less effective than other products! The most important mission is to offer skincare solutions for everyone without compromising health values or harming the ecosystem. Already registered with BPOM, you can also check the label on Serenitree products. It’s guaranteed to be safe and effective for sure!

Good Things Start Within Ourselves

Kertabumi Recycling Center and Serenitree are some examples of businesses that care about the environment and health. To this date, Kertabumi is still handling waste management, climate change mitigation, recycling and creative economy development. Meanwhile Serenitree is still in the process of expanding its wings in developing safe and environmentally friendly skincare products. Both of these businesses show that we can protect our environment and health in a harmonious way.

With their waste recycling program, waste that was previously considered a problem can be turned into useful products. Serenitree also shows that skincare products that are safe for the environment and health can be developed using natural ingredients from within the country. This automatically helps the economy. Imagine how many lives we save? 

If we just rely on change without doing anything, it seems very difficult to be realized. Isn’t it better if we start from ourselves? We don’t need to do anything extreme, just pay attention to what we use so that it is useful and not harmful. Starting from simple things like sorting waste and starting recycling or using environmentally friendly products. It’s so easy, isn’t it?

Together, we can make changes for the better!

The post The Beginning of Serenitree: Kertabumi Recycling Center appeared first on Serenitree Indonesia.

But as times have changed, so has the thinking of society. Although not all countries or regions have implemented this, now women can do what men do! For example, in terms of work and business. There are also many inspiring female figures, one of which is Sandra Djajadisastra, founder and formulator of Serenitree herself.

Motherhood and Business

Being a parent, especially a mother, is certainly not easy. Especially if it coincides with trying to start a business from scratch! That just shows how dedicated one of Serenitree’s founders, Sandra Djajadisastra, is. In fact, her three children are one of the driving factors for the formation of Serenitree. The motivation for the establishment of this brand is to provide the best skincare for you as well as children.

As a person with sensitive skin that is prone to dryness and dermatitis, Sandra realized that she had to be smart in taking care of herself so that she could take good care of her children. Armed with that thought, her business journey began! Starting from self-study, looking at what skincare ingredients are safe for the body. Her efforts did not stop there! Sandra also dug deeper and attended workshops and went to school again in the UK to get a diploma! All this she managed to achieve while taking care of her three children! Applause this supermom!

Her success in gaining knowledge has allowed this mother of 3 to introduce her own natural skincare to her family. How cool is that! But, can children actually use skincare at a young age?

Should children use skincare?

Skincare is a must for all age groups! Skincare is not only for beauty, but it also contributes to the health of our skin. Maintaining healthy skin can have a positive impact on overall body health! 

But children’s skin is much more sensitive and vulnerable than adult skin. Their needs are also different. That’s why it’s important to check which products are suitable for your little ones! You can ask a professional, do some research and check the label on the product. Generally, most skincare products will inform the age level that is suitable for the use of the product.

In short, the benefits of starting skincare at an early age include:

• Protects from UV exposure, pollution, and other free radicals
• Helps maintain skin moisture
• Prevents skin problems such as acne or dry skin
• Foster a sense of responsibility to take care of skin health

We can conclude that even kids can use skincare! The most important point is: Use age-appropriate products and avoid products with damaging ingredients.

Serenitree Skincare for Sandra’s Children

Consisting of natural ingredients, Serenitree provides skincare products that are safe for children. One example that you can try is Serenitree Body Wash variant “Calming” (for children over 2-3 years old) and Serenitree Body Wash variant “Brightening” (for children over 6 years old).

One of the motivations for the Serenitree brand to use natural ingredients is the awareness of the dangers that may occur from synthetic chemicals. If not careful, the negative effects can be in the form of irritation, allergic reactions, hormone disruption, cancer triggers and damage to the skin’s protective layer.

This knowledge is not based on assumptions! Sandra and the founders are increasingly aware of the short-term and long-term risks of using skincare products that contain synthetic chemicals after studying at a specialized natural skincare institution.

Therefore, Sandra switched to natural skincare. She provided her natural skincare concoctions to her three children from an early age. There is also a belief in her mind to train the habit of taking care of the skin since childhood! Moreover, it happens that all three of her children are girls, they might be the future skincare fans! They are also the right age to use Serenitree skincare: Jenna (3 years old), Felisha (10 years old) and Vienna (17 years old). It is proven that their skin problems gradually improve and rarely appear again. But it still takes a process, all good things take time.

For moms, don’t hesitate to choose Serenitree skincare for your child! It has been proven that this skincare is safe, if not, how could Sandra use this for her own kids?

Choose Safe Skincare for Kids

As parents, we want the best for our children. Don’t you agree? Children generally have an imperfect detoxification system so they are more easily affected by chemicals in skincare products. Especially for those with sensitive skin like Sandra’s children! Double damage!

For the health and well-being of her children, Sandra also provides other skincare products beside body wash! All other products such as lotions and massage oils are also formulated by her. A mother’s love does encourage us to be the best version of ourselves. 

You don’t need to be able to concoct your own skincare like her to keep your child’s skin healthy. It is enough to be more careful when choosing products, to make sure the product is suitable and safe (free from ingredients such as parabens, alcohol and others). Very simple, right?

Tips from Serenitree: 

• When you first try a new product, just use a small amount to see if it suits your child’s skin or not.
• Maintain a routine. Don’t change from one product to another continuously, this will destabilize your child’s skin.

So, does Sandra’s story and motivation inspire you? Let’s start paying attention to children’s skin health as early as possible! You can visit our marketplace (website, tokopedia, shopee) to order Serenitree skincare! In addition to body health, responsible skincare use also protects environmental health. It’s a win win situation for all!

The post Supermom: Sandra’s Inspiring Story as Founder of Serenitree and Mother of Three Children appeared first on Serenitree Indonesia.

To be more confident about the quality of our product, isn’t it better to get to know the mastermind first?

The Essence of a Skincare Formulator

• What does skincare formulator mean? 

A skincare formulator is someone who is responsible for designing and developing skincare products. Examples include lotions, creams, masks, and other products. Making formulations certainly requires knowledge about the skin and the ingredients used in skincare products. As a formulator, Sandra is also responsible for ensuring that each product meets the safety and quality standards set by the regulatory body. Producing effective and safe skincare, that’s the most important thing of a formulator.

• What is the essence of a skincare formulator?

The essence of a skincare formulator is to help people maintain healthy skin and improve the skin condition of its users. So Sandra and the Serenitree R&D team strive to create products that suit different needs, concerns and skin types. 

So, actually the determining factor of whether a skincare is safe or not is the formulator. The end result of each Serenitree product is a form of vision and goal of both Sandra and the brand itself, which is safe natural skincare. Don’t forget the cooperation and support from the rest of the formulator team!

A Journey into the World of Natural Skincare

It all started with how sophisticated resources are today. It’s easy to learn something with just one click. When she started, Sandra was only armed with intention and DIY (Do it yourself) natural skincare tutorials from social media. Indeed, previously she already had an interest in sustainable living from the Kertabumi Recycling Center. It can continue into the realm of skincare indeed because she is also a big fan of skincare, just like us!

But you can’t just produce skincare because it is closely related to one’s health, as well as the environment. DIY tutorials may be enough as an introduction, but not if you want to seriously have your own skincare brand! Therefore Sandra worked hard by attending classes and local workshops in Indonesia. It turns out that learning is addictive huh? The proof is that she did not stop and instead sought more knowledge out there, including studying abroad.

To summarize, here is her journey into natural skincare:

• Formula Botanica (UK, England-2020):
  • Diploma in Organic Skincare Formulation
  • Advance Diploma in Organic Cosmetic Science 
  • Certificate in Facial Masque Therapy

• School of Natural Skincare (UK, England-2021):
  • Certificate in Making Natural Skincare Products
  • Advance Certificate in High-Performance Serum Formulation

She even went and studied in the UK! What a dedication from the formulator of Serenitree to produce the best natural skincare. Aren’t you curious about the results? 

As an illustration, Serenitree would like to spill a little bit of the knowledge Sandra gained in her learning. That way you can also be more calm and confident using our products!

Sandra’s Expertise as a Natural Skincare Formulator

Surely every formulator will learn about the ingredients to the process of making good and correct natural skincare. But you know what? It’s not as “easy” and “simple” as we think!

Sandra’s knowledge extends to the areas of skin anatomy & conditions, how to treat skin problems, alternative natural ingredients, do’s & don’ts in skincare formulations, trends in the skincare world, and many more. There are so many things that she has mastered. This is because everything is connected to each other. 

The logic is this: how can a formulator produce a skincare product that is tasked with maintaining skin health but does not understand the anatomy of the skin first? The same goes for skin problems. Another function of skincare is to be a solution to skin problems. Therefore, Sandra understands very well what can trigger negative skin reactions and their treatment.

Connected like a chain, Sandra automatically understands the details of natural skincare ingredients for each skin problem and their functions. Not to forget she has the knowledge about the do’s and don’ts during the skincare making process. The process is very strict of course!

Well, with Sandra’s skills and support from a quality research & development team, Serenitree wants to provide the best products for all your skin problems. So are you still hesitant to try?

The Humble Formulator; Keep Humble!

All the knowledge that Sandra learned certainly paid off. All soap products, shampoo, body lotion/body butter, massage oil, body scrub to facial care products (facial soap, moisturizer, scrub, mask and serum), she practiced first for herself. This is one of Sandra’s responsibilities as a formulator and a clear example of the benefits of natural skincare. Testing on humans is definitely safe!

After seeing successful results, she started formulating skincare for her family and colleagues. In addition to providing solutions, this step is a form of invitation that refers to a healthier lifestyle. It’s not easy, everyone has different skin conditions! It turns out that everyone is satisfied! 

In short, Serenitree exists because of Sandra’s determination and hard work. The definition of a humble person, this formulator wants to share all her knowledge and experience with the general public. One example is through articles on the Serenitree blog. Another is through workshops (sometimes in collaboration with Kertabumi Recycling Center). 

Through these ways, Sandra and all the other founders hope that people will become more aware of a healthy lifestyle, especially in terms of skincare. Don’t let it be bad for your health! She also wants to inspire us to never give up and always be hungry to learn. Pursue your dreams and visions!

The post Sandra Djajadisastra; The Serenitree Skincare Formulator appeared first on Serenitree Indonesia.

What are the dangers of phthalates? Why are they found in so many skincare products in the market today? To know more about this ingredient, let’s take a look at the explanation first!

Phthalates, The Multifunctional Chemical

Phthalates or phthalic acid esters are considered “multifunctional” because we can use them for various purposes in beauty and skincare products. The 4 main functions include:

• Preservative: Phthalates are useful as preservatives to increase the stability and durability of skincare products.

• Binders: Phthalates also serve as binders to control the consistency and texture of skincare products.

• Solvents: This ingredient often functions as a solvent to facilitate the mixing of ingredients in skincare products.

• Stabilizers: Product formulas can be stabilized well by these chemicals, preventing other ingredients in skincare products from separating.

No wonder why this ingredient is the mainstay of skincare manufacturers! In fact, not only skincare, this multifunctional chemical is also found in many household products (plastic, paint), clothing products and many more! 

In skincare products, phthalates can usually be found in: 

• Shampoo products: Helps keep hair moisturized and soft.
• Perfume products: Helps stabilize and make the scent last longer, as well as disperse it evenly.
• Powder/lotion products: To penetrate the skin layer more easily and help keep the skin moisturized and soft.
• Lip balm products: Helps keep lips moisturized and soft.

Phthalates can also be found in other skincare products such as nail polish, soap, deodorant, facial cleanser and eyelash glue. That’s a lot of products! But, what are the possible dangers of using these products?

Risks of Using Phthalates-Based Skincare

Despite having a million functions, Serenitree does not recommend these chemical-based skincare products. The reason is because according to some studies there are dangers lurking. Especially for people with sensitive skin, pregnant or breastfeeding mothers. 

There are concerns over the body’s exposure to phthalates as they have been detected in the bloodstream, amniotic fluid and human breast milk in many countries. Even skincare and cosmetics under the European Union have banned the use of this ingredient. Possible risks include:

• Reproductive problems: May cause reproductive problems in men, including interference with spermatogenesis (the process of making sperm) and decreased sperm quality.

• Hormonal problems: Causes hormonal problems in humans, including decreased levels of testosterone and increased risk of sexual dysfunction.

• Cancer risk: Several studies have shown that phthalates are carcinogens. Carcinogen means that they can increase the risk of cancer, especially breast and testicular cancer.

• Immune problems: Risk of lowering and damaging the immune system which can increase the chance of infections.

• Developmental problems in children: There are some cases where phthalates are at risk of causing early puberty in children. 

Wow, what a terrible risk! The way of exposure is also not only by use (absorption from the skin), it can also be from ingestion or inhalation of the product. This makes it very risky for people to be exposed. 

As an awareness to avoid, we can read the skincare content label first. Generally, there are 8 chemical phthalates on the market such as: DEP (diethyl phthalate); DBP (di-n-butyl phthalate); BBP (butyl benzyl phthalate); DEHP (di-2-ethylhexyl phthalate); DiDP (di-isodecyl phthalate); DiNP (di-isononyl phthalate); DnHP (di-n- hexyl phthalate); and DnOP (di-n-octyl phthalate).

Most of us do not realize and know how our skin condition is. Therefore, we should avoid chemicals that have the potential to give negative side effects. After all, prevention is better than cure, right?

Phthalates Solutions & Alternatives From Serenitree

Serenitree cares about the health of its users and the environment. So we provide some solutions and alternatives so that you can still use the best skincare without phthalates.

You can follow the steps below:

• Always check the skincare content label before purchase and use

Try to find products with the Clean Skincare Formulation label. This label indicates that the skincare has a formulation of safe and clean ingredients. So of course there are no harmful chemicals such as phthalates!

• Avoid skincare with fragrance.

Usually, the fragrance recipe of a skincare is considered a trade secret, so manufacturers are not obliged to disclose the fragrance ingredients they use. This is risky because we don’t know what it contains! It is safer if the ingredients are listed on the label so that we can be sure that the fragrance ingredients do not contain phthalates. 

As another solution, you can also look for alternative products that use natural ingredients as fragrances, such as Serenitree. We use essential oils as fragrance ingredients that provide therapeutic effects for users. 

The last option is to find a brand that is transparent about every ingredient contained and listed on the skincare. It’s not easy, but there are brands that really care about the health of their users! 

• Choose a natural brand like Serenitree

To avoid all risks, you can choose a skincare brand that is proven to be natural. Nowadays, there are many trusted natural skincare brands that produce high-quality products for skincare. One of the ways to check is through BPOM. 

Serenitree is one of them. We use natural and safe ingredients, not forgetting to pay attention to environmental and social aspects in the production process. We also offer a variety of skincare products to suit different skin needs! Aren’t you curious to try?

Why Choose Local Natural Skincare Products?

There are many good quality imported skincare products out there. But you know what, you can get the same quality as local products! Not to mention the price is relatively cheaper than imported products. This is because Indonesia is rich in natural resources and abundant with natural ingredients. In addition, by using these products, we as consumers can also help support local industries and strengthen the country’s economy! 

Wow, there are so many benefits that we can get! Not only for ourselves, but also for many parties. So, let’s start switching to local natural skincare from Serenitree. Start taking care of your skin with the best!

The post No Phthalates For Serenitree, The Multifunctional Chemical appeared first on Serenitree Indonesia.

Another bad effect is that skincare chemicals can damage the environment, especially if the product is discharged uncontrollably into the surrounding environment. That’s why Serenitree always recommends that we switch to natural skincare. In fact, the brand wants to empower the abundant natural resources in Indonesia! How interesting is that?

Indonesia, Source of Natural Skincare Ingredients

As we know, Indonesia is a country rich in natural resources. From industrial materials, food to skincare. Almost nothing is unavailable! Widespread various types of plants as raw materials for skin care, for example in the form of:

• Coconut Oil
• Lemongrass oil/extract
• Candlenut Oil
• Sandalwood Oil
• Clove Oil
• Ylang-Ylang/Kenangan Oil
• Turmeric Extract
• Papaya Extract
• Aloe Vera Extract
• Celery Extract
• And many more!

These are just a few examples. Because of Indonesia’s abundant natural diversity, there are still thousands of potential plants that can become superior raw materials. The more supporting technology develops, the more options there will be in the future! 

Local ingredients are no less good than imported products! The efficacy must be given a thumbs up. Candlenut oil is proven to thicken, blacken and nourish hair. Aloe vera is proven to soothe irritated skin and reduce inflammation. In order to appreciate the resources we have and help the development of other small businesses, Serenitree uses local resources as raw materials for skincare products.

Indonesian Cultural Skincare

Still don’t believe in the power of local natural ingredients? Serenitree also takes a look at Indonesia’s hereditary customs! Various natural ingredients and extracts have been used for years with effective results. The benefit: it’s safe for everyone to use them! Here are some examples:

• Natural scrubs (lulur)

Who doesn’t know this one treatment? Even today, scrubs are still popular and used by many people, especially in Indonesia. Did you know that this treatment originated from Java? It is said that this treatment originated from the routine of the princesses in their time. The function of this treatment is to remove dead skin cells, moisturize and increase skin elasticity.

The natural ingredients used are usually herbs or spices such as turmeric and bengkoang. 

• Using betel (sirih) powder

This is also skin care from ancient times! This powder comes from betel plants that usually grow in tropical areas such as Indonesia. The goal is to maintain healthy skin, such as eliminating acne and making the skin look more radiant. The method of making it is by grinding betel leaves into a fine powder first. Then we mix the mill with other ingredients to make face powder. Who is interested in trying?

• Using a rice mask

Masks made from rice have been around in Indonesia since the days of our ancestors! It turns out that rice has benefits for the skin too! This natural ingredient can help brighten the skin and remove dead skin cells. Making it is easy, you only need to mash enough rice. Then we must mix the rice mash using warm water and stir evenly. After that you can directly apply it to your skin! 

Those are just 3 examples of the thousands of beauty rituals that exist in Indonesia! Almost all of them use natural ingredients, because it has been around since time immemorial. Before technology, people used to use all-natural treatments. Until now, they are still used or adapted because they see good results from generation to generation.

In your area, do you have certain skincare rituals?

Local Natural Ingredients for Serenitree

Serenitree has seen real results from the effectiveness of local ingredients so we developed the best formulation of natural Indonesian local ingredients. 

In addition, there are also several factors that influence, among others:

• Boosting the local economy

By using local Indonesian natural ingredients, Serenitree can support the use of raw materials from Indonesia. Thus, we can help improve the local economy and benefit the farmers and producers of these raw materials. In times like these, it’s good if we work together and support each other.

• Good quality

Indonesian local natural ingredients are generally of better quality than their foreign counterparts. This is because they are usually produced traditionally and using techniques that have been proven effective for generations. In addition, Indonesia also has a wide variety that we can choose according to their respective benefits. How cool is that?

• Reducing negative impact on the environment

The use of local Indonesian natural ingredients in the production of Serenitree skincare can help reduce the negative impact on the environment. This is because the production process uses environmentally friendly methods and does not use harmful chemicals. The use or disposal of skincare will not harm the surrounding environment afterwards.

• Safer for all skin types

Natural ingredients hardly cause any side effects to the user. Therefore, Serenitree skincare is suitable for children, pregnant women, breastfeeding mothers, and people with sensitive skin. Safe and effective, that’s our goal! However, if you have certain skin conditions, it’s better to research or consult a professional first!

At the end of the day, Serenitree understands the potential of our country. We must utilize the natural resources available to advance the country’s economy. 

So, are you curious about the results of this skincare product made in Indonesia? Don’t miss our product launch! Keep an eye on Serenitree’s social media because soon we will launch.

Stay safe and healthy guys!

The post Appreciating Indonesia’s Resources; Serenitree Chooses Local Natural Ingredients appeared first on Serenitree Indonesia.

Even though there is already consumer protection, we as skincare users should be wise and careful before buying! Instead of regretting later, let’s learn the ingredients we should avoid first.

Don’t Underestimate the Dangers of Synthetic Chemicals

The more advanced the technology and research system, skincare discoveries as well as innovations increased. Ingredients that we thought were safe can actually trigger an effect. Simply put, every skin is different according to one’s skin type and immunity level. It could be that the synthetic chemicals in skincare A are suitable for you but not for others. 

Generally, people with sensitive skin are more prone to this. It’s just that people’s sensitivity varies. 

Although, there are also skincare made from chemicals that are really negative for us. These are the ingredients that we must avoid because the effects can be long-term. The risks can be in the form of hormone disruption, reproduction, forerunners of cancer, and so on. The longer the exposure and accumulation, the more dangerous the risk. Not only for our health, but the health of the earth can also be threatened by harmful chemicals. How scary is that?

Therefore, we must always pay attention to the ingredients of every product we use. Be a wise customer!

Cross These Chemicals Off Your Skincare List

You can check the skincare ingredients through the label on the bottle or see if a product has passed BPOM on the available website. 

Make sure you avoid some of the chemical list below:

• Formaldehyde

Commonly found in products: Hair straightener products, nail polish, eyelash glue, and various other cosmetics.

Risks: Potential carcinogen (substance or compound that can cause cancer).

• Phthalates

Commonly found in products: Perfume, eyelash glue, nail polish, and others.

Risks: Potential as a significant endocrine disruptor. Examples include the risk of early puberty in children and reduced sperm count in men.

• Siloxanes/Siloxanes

Commonly found in products: Foundations, moisturizers, and some hair products.

Risks: Potential endocrine disruptors and harmful to the environment.

• Polyethylene glycol (PEGs)

Commonly found in products: Skin and hair care products as thickeners, softeners, or solvents.

Risks: Potential to irritate skin and cause respiratory problems.

• Triclosan

Commonly found in products: Hand sanitizers and antibacterial soaps.

Risks: Negative impact on thyroid and reproductive hormones.

• Oxybenzone

Commonly found in products: Sunscreen products, lotions, lip balms, cleansers, and baby products.

Risks: Potential to disrupt the endocrine system and skin allergies.

• Octinoxate

Commonly found in products: Sunscreen products, lotions, lip balms, and other products.

Risks: Potential to disrupt hormones.

• Toluene

Commonly found in products: Nail polish and hair coloring products.

Risks: Potential to cause brain toxicity, toxic to the immune system and harmful to pregnancy.

• PFAs and PFCs

Commonly found in products: Sunscreens, tanning products and shaving creams (as fluorinated chemicals).

Risks: Potential cancer forerunner, cause thyroid disease and reduce the effectiveness of vaccines.

• Parabens

Commonly found in products: Skin cleansers and other cosmetic products.

Risks: Potential to disrupt hormones, cause cancer and allergic skin reactions.

• Sodium lauryl sulphate (SLS)

Commonly found in products: Soap, shampoo, toothpaste and other skincare.

Risks: Contains anionic detergents that can irritate the skin and eyes and cause skin reactions such as dermatitis as well as skin inflammation.

• Imidazolidinyl urea

Commonly found in products: Water-based cosmetic products (serves as a preservative/additive)

Risks: May release formaldehyde, making it potentially toxic to humans.

• Triethanolamine (TEA)

Commonly found in products: Cosmetic and skincare products (In the form of pH level regulators, Example: Surfactants, buffering agents, and masks).

Risks: Potential to form nitrosamines which are carcinogenic and toxic to humans.

• Chemical Sunscreen

Commonly found in products: Sunscreen products containing benzophenone-3, ethylhexyl methoxycinnamate (EHMC) and butyl methoxydibenzoylmethane. 

Risks: Potential to mimic and disrupt hormone systems.

• Synthetic colorants

Commonly found in products: Colored cosmetics and skincare products.

Risks: Contains lead and arsenic, making them potential cancer precursors.

• Synthetic fragrances

Commonly found in products: As chemical fragrance ingredients in skincare and cosmetic products.

Risks: Potential to cause skin sensitivity in the form of rashes, dermatitis and other effects such as coughing, asthma and migraines.

• Polyacrylamides

Commonly found in products: Serves as a stabilizer, lubricant and foaming agent in color cosmetics and skincare products.

Risks: Potential to break down into acrylamide which is carcinogenic.

• Hydroquinone

Commonly found in products: Brightening skincare/cosmetic products.

Risks: Potential to cause toxicity to organ systems and trigger cancer.

Here is a list of chemicals that we should avoid guys! Make sure to always be careful before buying!

Guaranteed Safe, Serenitree Natural Skincare

Instead of having to be worried when using new products, it’s easier if we switch to natural skincare products. Guaranteed safe in an instant!

Natural products, such as Serenitree, are safe for all users, even children and pregnant women can use them. One more tip, to reduce the risk of skin allergies, you should use one skincare brand that has proven its safety. Changing product brands too often can also be dangerous.

Let’s start caring more about what we apply or put on our bodies from now on. 

Stay tuned to Serenitree social media for updates on the latest product launches and skincare tips from us! Be safe always guys!

The post Recognize and Avoid Harmful Skincare Ingredients appeared first on Serenitree Indonesia.

Skincare From Young Age

Taking care of your skin should start early! But, how old exactly?

Generally, children’s skin is more sensitive than adult skin. The smaller the age of the baby, the higher the sensitivity. The age group goes like this: Infants 3-12 months, Toddlers 1-5 years, Children 5-13 years, and finally those over 13 years old includes Teenagers and Adults. As we grow older, our skin is exposed to various pollution and products (chemical and natural). It’s no longer a “blank canvas” so our skin is used to it and will not be as sensitive anymore. Although, there are also cases when adults still have sensitive skin!

Actually there is no age limit to start using skincare. But usually we can start our skin care routine from children aged 3 years and over. The following is an example of a skincare series that is usually included in the routine for babies and children:

• Soap

Even from birth, we have to clean the baby’s body with the bathing process. If not, the dirt that sticks can be the forerunner of many diseases such as rashes and the like.

• Moisturizer

Moisturizer is very important to avoid or heal dry skin. Always remember to read the ingredients beforehand so that the skin stays well hydrated.

• Sunscreen

This skincare is just as important! UV rays alone can be dangerous for adults, it can be even more dangerous for children. To prevent negative effects, make sure your little one wears sunscreen before going out!

There are actually not too many skincare sets for children. But you have to keep using it regularly! Children’s skin problems can include dry, scaly skin, rashes, prickly heat, itching and redness. If cleanliness is always maintained, then skin problems will immediately go away!

Why is Skincare Important for Children?

The use of skincare is not merely for beauty or avoiding premature aging. Children still need skincare to protect and maintain healthy skin. Here are 4 reasons why skincare is important for children:

• Establishing a routine

Regular use of skincare is a good habit. If we can cultivate this routine from a young age, it will generally carry over into the child’s adulthood. Many adults are still too lazy to take care of their skin!

• Early prevention

Although not always, there are some skin problems such as the appearance of spots, the risk of melanoma and so on can be reduced with early prevention. One form of prevention is the use of sunscreen. Countless how many children are exposed to the sun without sunscreen! Then it is our duty to look after them.

• Builds skin resistance

Children’s skin, especially babies, is very sensitive and susceptible to germs and dirt. By diligently using the right skincare, the skin will stay healthy and over time it will become more resistant. A protective layer will naturally form so that children can avoid acne or other skin problems!

That’s more or less the reason why we have to start skincare early. It’s better for us to prevent problems than to solve skin problems, right? Don’t you agree?

Skincare Tips & Routines for Children

The use of special skincare for children does not require as many sets as adults. Too much is not good! So, for more details, let’s take a peek at the skincare series:

• Use mild and gentle soap

Like R*nso’s motto, Dare to get dirty is good, but it must be supported with good cleansing too! Be sure to use special children’s soap to avoid irritation.

• Make sure the diaper area is dry and clean

It is very important that the cleanliness of the baby’s diaper area is maintained. Otherwise, skin problems such as irritation, rash or itching will appear. Don’t forget to always dry the skin area well.

• Use of moisturizer

After bathing, it is better for children to use a skin moisturizer to avoid scaly, dry and itchy skin. Moisturized skin is one of the characteristics of healthy skin.

• Use of sunscreens

As we have discussed, sunscreen is also a mandatory skincare routine for children. In addition to preventing sunburn, sunscreen also reduces the risk of skin cancer in the future!

• Always wipe off sweat

Healthy children will move actively and energetically. Sweat cannot be avoided! The point is that after finishing their activity, sweat must always be cleaned so that it does not accumulate into heat rash. Heat rash is a popular skin problem among children!

• Avoid using excess powder

Actually the use of powder is not prohibited, but it is better to use it in moderation. This is because powder can clog pores and also cause heat rash.

Serenitree Products are Safe for Children

Even though Serenitree is not a brand specifically for children, there are several recommended products that are safe for them. One example is the product Serenitree Calming variant (suitable for use by children over the age of 3 years).

How come it’s not a special product for children but can be safe? This is because Serenitree’s skincare uses natural ingredients so it’s definitely sensitive skin friendly too!

We believe that the use of skincare should start early. We have to be aware of health before it’s too late. If not, it could affect the skin negatively in the future. For example: Uncontrolled acne can cause scars that are difficult for us to get rid of. The worst thing besides the physical effects, our mental health can also be affected. It can cause someone to be insecure!

So, let’s start our skincare routine as early as possible. Remind each other and take care of those in need.

The post Skincare for Kids; What Age Should You Start? appeared first on Serenitree Indonesia.