Sometimes it’s hard, sometimes it’s easy. Nothing is certain and that’s how life is. This thought may sound trivial and is often overlooked, immersed in the busyness of everyday life. But we cannot deny that in life we ​​need hope. Without knowing the real purpose, it must feel empty, right?

Well, this doesn’t only apply in our personal lives! In any business from the start, the structure and objectives must be clear. If it is not determined from the start, 90% of our company will stumble in achieving and determining its main goals. This is where vision and mission statements come into play. Why is this statement so crucial? Let’s see in the following explanation!

The Meaning of a Company’s Vision and Mission

Before we know the “importance”, it would be nice if we understand what the true “meaning” is.

The mission of a company defines the main purpose of the company itself. In addition, with a mission, customers or clients can have a clear picture of what the product or service is and the core of the company itself. The statement should include the following:

• What the company does or provides
• How does the company achieve its goals, what activities need to be carried out?
• Who is the company’s service or product intended for?

That’s the rough picture of what should be contained in the mission of a company. The nature of the mission statement is also shorter term than the vision. Apart from that, another function of the mission is to ensure the company is going in the right direction to achieve its targets.

Continuing the discussion, vision, in contrast to the mission is more long-term and can be considered “timeless”. How come? That’s because the company’s vision describes the long-term results if the company achieves its mission. Just as the meaning of “vision” is a view, this usually will not change even if the mission of a company changes. From staff to investors, they must understand well and work to build the company according to the vision that has been set. This is one of the secrets of success!

After we understand the meaning of the vision and mission, we must also know how important it is for the company! 

The Importance of Vision and Mission

With the vision and mission, we understand that the company’s goals are clearly defined. The first step to achieving a result is the use of strategy. Where did that strategy come from? Of course all decisions in business will depend on the mission statement. The company’s mission can function as a guide in making decisions to achieve its targets. As for the vision statement, it functions so that all decisions remain in line with the company’s goals. So, it seems that they are connected and complement each other?

One more thing that proves the importance of these two statements is the magnitude of the effect on the productivity and efficiency of the company. From the owner, staff to investors, they will have a sense of ownership and have one view to achieve the same ultimate goal together.

That’s really cool right, even though it’s just a statement, but it can change and push the company to success! So, what about the vision and mission of Serenitree? Aren’t you a little bit curious?

The Beginning of Serenitree’s Vision and Mission

Since the formation of Kertabumi, the parent company of Serenitree, the founders have insisted on natural aspects. This aspect carried over until the company was founded.

Serenitree, a company that provides skin care products that are safe for users and not forgetting to be healthy for the body and the environment. The main figures emphasize that this is a long term investment for ourselves and our beloved earth.

Before the founders decided to sell skincare products, they had spread education and shared positive things about using natural-based skincare on the Kertabumi platform. More and more workshops are being held. People’s trust is increasing in Kertabumi’s goals and in the end it provides a stepping stone to continue to grow.

With that, Serenitree was born and all human resources who took part in the success of this company merged into a solid team.

That’s the initial story that tells the origins of the Serenitree’s vision and mission statement. Indeed, the initial focus was no different, yes, in Kertabumi and Serenitree, namely: natural, safe, healthy and environmentally friendly. Whatever the product, we stick to that aspect. So that you as buyers understand the goals and products of this company, let’s take a clear look at Serenitree’s vision and mission!

Serenitree’s Vision and Mission

Vision

Our main goal is to be the number one choice for quality and natural skin care products and inspire sustainable lifestyles through a better understanding of our customers’ needs. In addition, we also create products that are safe for health and the environment.

Mission

Through consistent innovation and following the trends of the skin care market, we aim to develop effective and leading natural skin care products with natural and safe ingredients.

Advance Thinking Way Before Its Time

What do you think? Do you agree with Serenitree’s vision and mission? It is clear that this company does not only care about its products, but also for its users. Serenitree also thinks that until the end of the product’s cycle is used, from the contents to the packaging, so that it won’t contaminate the surrounding environment.

In addition, apart from embedding the vision and mission in its own business, the company wants to cultivate healthy living habits for its users. Serenitree hopes that more and more people are choosing lifestyles and products that are not harmful to themselves and others. Together we care for the earth because we are all precious and irreplaceable!

Do you agree with this thought? Come on, we can help make a good change in this life! Let’s preserve your skin’s health as well as our beautiful earth!

The post Hopes and Aspirations, Serenitree appeared first on Serenitree Indonesia.

Education & Career, Santi

No one can know where fate will change our lives in the future. Just as a choice does not always determine the end result. This one Serenitree figure also started her career on a different page!

Santi received her undergraduate education from 1999 to 2003 at Padjadjaran University as a communication student. At that time, it had not crossed her mind that she would explore the world of skincare or living sustainability. After completing her studies on time, she started her career as a Managing Director at the company Pakar Nitro Utama. Santi’s career journey is quite long! After 14 years working in her field of expertise, she decided to change direction in 2017.

It seems that the same year was the moment when the great people behind the Kertabumi company came together. Together with Ikbal and Sandra, Santi built the Kertabumi Recycling Center which is an organization with a focus on sustainable living. Not immediately plunged into a world that was still new to her, Santi used her public relations skills to build Kertabumi from scratch. In addition, her interest in natural skincare prompted her to take part in several classes and workshops:

• Classes by Soap Corner: Basic Cold Process Soap, Liquid Soap, Advance Liquid Soap.
• Diploma in Natural Hair Care Formulation, UK, 2020

That’s really cool, right! Even Santi went abroad to learn more and master the field of skincare. These are just some proofs of how passionate she is in Kertabumi and Serenitree!

Are you curious, how come suddenly from an educational background and communication career move to the skincare industry? Come on, let’s read what Santi said!

Reasons to Study Natural Skincare

If we look deeper, actually the root of everything (both Kertabumi and Serenitree) culminates in the founders’ love for sustainable life. The beginning of Kertabumi was founded on this main point.

Well, it’s not a coincidence that Santi decided to study and pioneer a natural skincare company, namely Serenitree. She also believes that beauty must be healthy. Beauty is not only for our own bodies, but applies to the environment around us.

You must be aware that in this day and age, there must be a product for everything. Let’s see, how many brands of soap are there? Thousands of hand soaps have been produced by different brands. Naturally there will be a lot of demand and competition. If we look at it factually, almost 90% of skincare, specifically soaps and lotions contain synthetic chemical compositions. This composition can be dangerous if we use it continuously, especially for those with sensitive skin. Negative impacts can be felt immediately or in the long term!

What’s worse, synthetic chemical compositions can have a negative effect on the earth’s environment and ecosystems! Well, what would happen if no one realized this effect and took action?

This is the strong reason Santi changed her career and started from scratch! Her determination and mission to create safe and environmentally friendly skincare opened a new window for the Serenitree journey.

Everything Starts with Bodycare

Do you see now Santi’s motivation to enter the world of natural skincare? Just as her initial journey, her learning was also unique, it all started with learning about body care, especially soap!

Why body care? Why not just study the products for the face? The reason is because we will definitely use body care every day! In the morning we shower with soap, at night we shower with soap. So it’s as a skin care product that we use most often, that’s the initial concentration.

It turns out that just learning one part of skincare is not that easy! Santi took up to 2 years just to explore body care in the form of soap. There are various types of soap such as liquid soap and bar soap with various compositions. After she managed to understand the essence of making body care soap, bravely she began to share her knowledge and experiences on the Kertabumi platform. Have you ever attended her natural soap workshop before?

Effort will not betray the results. It is proven by so many people who are very interested in the natural skincare that Kertabumi has to offer. The workshop that attracted a lot of interest greatly contributed to the foundation of the current Serenitree.

Happiness always covers Santi’s heart for the opportunity she has to educate the public about safe skincare. She believes her mission to build more awareness of the circulating skincare products will not fade, because one thing that is very valuable is education. Santi also hopes that in the future Serenitree can provide other natural products that are useful, safe for all and in harmony with nature.

Start Switching To Natural Products

Do you agree with Santi’s opinion? What is clear is that she has found her “call” in life and contributed to this earth through Kertabumi and Serenitree!

You too, can follow in her footsteps! You don’t need to have a big company to be able to take care of the environment. It all starts with paying attention to the products we use for our bodies. Yes, because it all starts with us!

Safe products can maintain our physical and mental health. After the body is well maintained, the next step is to pay attention to the surrounding environment. Let us research whether the products we use can harm nature or not. Both in terms of composition or packaging, it would be better if it was environmentally friendly, wouldn’t it?

Now you also know how important skincare is safe for all parties. It’s time for us to turn thoughts into real action, let’s be wise in choosing products! Don’t forget to inform the people closest to you so that little by little awareness increases! Stay healthy, keep glowing!

The post The Figure Behind Serenitree, Santi Novianti appeared first on Serenitree Indonesia.

Ikbal’s Educational Background

At first, Ikbal’s major was not related to sustainable living or skincare. 2007 was the year he completed his undergraduate education in economics at Padjadjaran University. Not only that, Ikbal also took further studies in Spain, more precisely at the University of Barcelona for a post-graduate degree in international relations. The definition of a true role model!

Just like Sandra’s story, he starts the page with a different focus. Ikbal started his career in several fields of work, namely: as a Junior Project Officer at Takeya Consulting (2007-2012) and ASEAN Youth Organization (2015-2018). Well, 2017 was the moment when he swerved and founded a social entrepreneurship for environmental conservation, Kertabumi Recycling Center. In fact, to support his mission, Ikbal returned to study in the environmental field (Master of Science in Environmental Indonesia), in 2020 at the University of Indonesia.

What are the motivations and details of this business itself? Let’s see together!

Kertabumi Recycling Center

For those of you who live a sustainable life and are big fans of natural products, Kertabumi may sound familiar to you. This business is based on community and creative economy as well. So it’s no wonder how large the community has been formed and even continues to grow to this day. We can see this fact from thousands of Kertabumi followers on social media!

So what are the products or services available at Kertabumi?

Actually, instead of being a business that only offers finished products to its customers, this business is more focused on spreading knowledge about sustainable living. What’s the example like? Good and correct waste management and actions to fight climate change. Both of these topics are included in the core part of this business itself. The presentation of this knowledge is packaged in such a way and is channeled in the form of a workshop.

Not only that, this educational platform can be done from a community to a company scale. The more people are educated about this, the healthier our earth will be!

Are you curious, what are Kertabumi’s cool achievements in society? Let’s take a peek first, who knows it might inspire you!

Kertabumi’s Achievements 

Earth could certainly be a better place if everyone in the world realized the importance of a healthy way of life. Not only for yourself, but also for the environment around you.

Kertabumi’s vision and mission are what enable all achievements to be successful. Here are some of the proud achievements of this business:

• Waste management

In the field of waste management, Kertabumi has successfully provided assistance for the establishment of 107 waste banks in 17 provinces and 47 cities and regencies of Indonesia. In addition, participating in this are not only the community but also leading companies. So cool!

• Waste Recycling

Along with making the earth healthier, Kertabumi also supports financially for those in need. Not in terms of money, but knowledge of how waste recycling can generate business for those who are interested. There are 3 categories in waste recycling, namely: waste to souvenirs, waste to furniture and waste to construction.

• Climate change

An ecosystem is something that needs to be protected. Otherwise, there will be an imbalance. This is what Kertabumi did, namely establishing 3 ecosystem conservation areas that focus on coastal areas with 3 main species, namely mangroves, coral reefs and seagrass. Conservation areas are located in DKI Jakarta, West Nusa Tenggara and East Nusa Tenggara.

Wow, that’s a lot of achievements. Hopefully in the future Kertabumi can better protect many people in these important topics and bring good changes to all of our lives!

Ikbal’s Motivation to Enter the World of Skincare

Earlier, we discussed Ikbal’s background, so why did he get involved in the world of skincare?

The reason is actually almost the same as his goal of establishing Kertabumi. Ikbal is someone who believes in the importance of the health of the environment and the earth. Earth is a vast ecosystem and humans are one of its inhabitants. Therefore, health must begin within us first

How to achieve it? Although not the only way, skincare can affect a person’s health. Facial skin, body, to hair roots, must always be maintained. Not only for physical health, but for mental health as well. With the current skincare boom, there are various types of skincare companies that offer their products. BUT, not everyone is suitable to use it. In addition, there are several chemical compositions that can have negative effects for users.

Therefore, armed with his love and knowledge of sustainable living, Ikbal decided to research organic skincare. Various trials and errors, providing workshops about skincare made from organic ingredients, until then, Serenitree, a child from Kertabumi, appeared.

The “Offspring” Of Kertabumi, Serenitree

In the previous article, we have discussed that Kertabumi is the foundation of the Serenitree. Led by several genius figures such as Ikbal, Serenitree is a business that focuses on natural skincare.

The vision and mission of this business is to provide solutions for skincare lovers, especially those with sensitive skin. In addition, Serenitree wants to help you live an eco-friendly lifestyle with all its products made from natural ingredients. The composition used also comes from Indonesia’s natural wealth such as white turmeric and red lemongrass. Besides healthy for the skin by eliminating synthetic chemical compositions, it is also healthy for the environment, especially water and land, from contamination of skincare products. Win-win solution, right?

So, using Serenitree products means that we love ourselves and our environment. Nothing can get better than that! We live side by side in a large ecosystem, namely the earth. So let’s take care of each other!

The post The Figure Behind Serenitree and Kertabumi, Ikbal Alexander appeared first on Serenitree Indonesia.