But as times have changed, so has the thinking of society. Although not all countries or regions have implemented this, now women can do what men do! For example, in terms of work and business. There are also many inspiring female figures, one of which is Sandra Djajadisastra, founder and formulator of Serenitree herself.

Motherhood and Business

Being a parent, especially a mother, is certainly not easy. Especially if it coincides with trying to start a business from scratch! That just shows how dedicated one of Serenitree’s founders, Sandra Djajadisastra, is. In fact, her three children are one of the driving factors for the formation of Serenitree. The motivation for the establishment of this brand is to provide the best skincare for you as well as children.

As a person with sensitive skin that is prone to dryness and dermatitis, Sandra realized that she had to be smart in taking care of herself so that she could take good care of her children. Armed with that thought, her business journey began! Starting from self-study, looking at what skincare ingredients are safe for the body. Her efforts did not stop there! Sandra also dug deeper and attended workshops and went to school again in the UK to get a diploma! All this she managed to achieve while taking care of her three children! Applause this supermom!

Her success in gaining knowledge has allowed this mother of 3 to introduce her own natural skincare to her family. How cool is that! But, can children actually use skincare at a young age?

Should children use skincare?

Skincare is a must for all age groups! Skincare is not only for beauty, but it also contributes to the health of our skin. Maintaining healthy skin can have a positive impact on overall body health! 

But children’s skin is much more sensitive and vulnerable than adult skin. Their needs are also different. That’s why it’s important to check which products are suitable for your little ones! You can ask a professional, do some research and check the label on the product. Generally, most skincare products will inform the age level that is suitable for the use of the product.

In short, the benefits of starting skincare at an early age include:

• Protects from UV exposure, pollution, and other free radicals
• Helps maintain skin moisture
• Prevents skin problems such as acne or dry skin
• Foster a sense of responsibility to take care of skin health

We can conclude that even kids can use skincare! The most important point is: Use age-appropriate products and avoid products with damaging ingredients.

Serenitree Skincare for Sandra’s Children

Consisting of natural ingredients, Serenitree provides skincare products that are safe for children. One example that you can try is Serenitree Body Wash variant “Calming” (for children over 2-3 years old) and Serenitree Body Wash variant “Brightening” (for children over 6 years old).

One of the motivations for the Serenitree brand to use natural ingredients is the awareness of the dangers that may occur from synthetic chemicals. If not careful, the negative effects can be in the form of irritation, allergic reactions, hormone disruption, cancer triggers and damage to the skin’s protective layer.

This knowledge is not based on assumptions! Sandra and the founders are increasingly aware of the short-term and long-term risks of using skincare products that contain synthetic chemicals after studying at a specialized natural skincare institution.

Therefore, Sandra switched to natural skincare. She provided her natural skincare concoctions to her three children from an early age. There is also a belief in her mind to train the habit of taking care of the skin since childhood! Moreover, it happens that all three of her children are girls, they might be the future skincare fans! They are also the right age to use Serenitree skincare: Jenna (3 years old), Felisha (10 years old) and Vienna (17 years old). It is proven that their skin problems gradually improve and rarely appear again. But it still takes a process, all good things take time.

For moms, don’t hesitate to choose Serenitree skincare for your child! It has been proven that this skincare is safe, if not, how could Sandra use this for her own kids?

Choose Safe Skincare for Kids

As parents, we want the best for our children. Don’t you agree? Children generally have an imperfect detoxification system so they are more easily affected by chemicals in skincare products. Especially for those with sensitive skin like Sandra’s children! Double damage!

For the health and well-being of her children, Sandra also provides other skincare products beside body wash! All other products such as lotions and massage oils are also formulated by her. A mother’s love does encourage us to be the best version of ourselves. 

You don’t need to be able to concoct your own skincare like her to keep your child’s skin healthy. It is enough to be more careful when choosing products, to make sure the product is suitable and safe (free from ingredients such as parabens, alcohol and others). Very simple, right?

Tips from Serenitree: 

• When you first try a new product, just use a small amount to see if it suits your child’s skin or not.
• Maintain a routine. Don’t change from one product to another continuously, this will destabilize your child’s skin.

So, does Sandra’s story and motivation inspire you? Let’s start paying attention to children’s skin health as early as possible! You can visit our marketplace (website, tokopedia, shopee) to order Serenitree skincare! In addition to body health, responsible skincare use also protects environmental health. It’s a win win situation for all!

The post Supermom: Sandra’s Inspiring Story as Founder of Serenitree and Mother of Three Children appeared first on Serenitree Indonesia.

To be more confident about the quality of our product, isn’t it better to get to know the mastermind first?

The Essence of a Skincare Formulator

• What does skincare formulator mean? 

A skincare formulator is someone who is responsible for designing and developing skincare products. Examples include lotions, creams, masks, and other products. Making formulations certainly requires knowledge about the skin and the ingredients used in skincare products. As a formulator, Sandra is also responsible for ensuring that each product meets the safety and quality standards set by the regulatory body. Producing effective and safe skincare, that’s the most important thing of a formulator.

• What is the essence of a skincare formulator?

The essence of a skincare formulator is to help people maintain healthy skin and improve the skin condition of its users. So Sandra and the Serenitree R&D team strive to create products that suit different needs, concerns and skin types. 

So, actually the determining factor of whether a skincare is safe or not is the formulator. The end result of each Serenitree product is a form of vision and goal of both Sandra and the brand itself, which is safe natural skincare. Don’t forget the cooperation and support from the rest of the formulator team!

A Journey into the World of Natural Skincare

It all started with how sophisticated resources are today. It’s easy to learn something with just one click. When she started, Sandra was only armed with intention and DIY (Do it yourself) natural skincare tutorials from social media. Indeed, previously she already had an interest in sustainable living from the Kertabumi Recycling Center. It can continue into the realm of skincare indeed because she is also a big fan of skincare, just like us!

But you can’t just produce skincare because it is closely related to one’s health, as well as the environment. DIY tutorials may be enough as an introduction, but not if you want to seriously have your own skincare brand! Therefore Sandra worked hard by attending classes and local workshops in Indonesia. It turns out that learning is addictive huh? The proof is that she did not stop and instead sought more knowledge out there, including studying abroad.

To summarize, here is her journey into natural skincare:

• Formula Botanica (UK, England-2020):
  • Diploma in Organic Skincare Formulation
  • Advance Diploma in Organic Cosmetic Science 
  • Certificate in Facial Masque Therapy

• School of Natural Skincare (UK, England-2021):
  • Certificate in Making Natural Skincare Products
  • Advance Certificate in High-Performance Serum Formulation

She even went and studied in the UK! What a dedication from the formulator of Serenitree to produce the best natural skincare. Aren’t you curious about the results? 

As an illustration, Serenitree would like to spill a little bit of the knowledge Sandra gained in her learning. That way you can also be more calm and confident using our products!

Sandra’s Expertise as a Natural Skincare Formulator

Surely every formulator will learn about the ingredients to the process of making good and correct natural skincare. But you know what? It’s not as “easy” and “simple” as we think!

Sandra’s knowledge extends to the areas of skin anatomy & conditions, how to treat skin problems, alternative natural ingredients, do’s & don’ts in skincare formulations, trends in the skincare world, and many more. There are so many things that she has mastered. This is because everything is connected to each other. 

The logic is this: how can a formulator produce a skincare product that is tasked with maintaining skin health but does not understand the anatomy of the skin first? The same goes for skin problems. Another function of skincare is to be a solution to skin problems. Therefore, Sandra understands very well what can trigger negative skin reactions and their treatment.

Connected like a chain, Sandra automatically understands the details of natural skincare ingredients for each skin problem and their functions. Not to forget she has the knowledge about the do’s and don’ts during the skincare making process. The process is very strict of course!

Well, with Sandra’s skills and support from a quality research & development team, Serenitree wants to provide the best products for all your skin problems. So are you still hesitant to try?

The Humble Formulator; Keep Humble!

All the knowledge that Sandra learned certainly paid off. All soap products, shampoo, body lotion/body butter, massage oil, body scrub to facial care products (facial soap, moisturizer, scrub, mask and serum), she practiced first for herself. This is one of Sandra’s responsibilities as a formulator and a clear example of the benefits of natural skincare. Testing on humans is definitely safe!

After seeing successful results, she started formulating skincare for her family and colleagues. In addition to providing solutions, this step is a form of invitation that refers to a healthier lifestyle. It’s not easy, everyone has different skin conditions! It turns out that everyone is satisfied! 

In short, Serenitree exists because of Sandra’s determination and hard work. The definition of a humble person, this formulator wants to share all her knowledge and experience with the general public. One example is through articles on the Serenitree blog. Another is through workshops (sometimes in collaboration with Kertabumi Recycling Center). 

Through these ways, Sandra and all the other founders hope that people will become more aware of a healthy lifestyle, especially in terms of skincare. Don’t let it be bad for your health! She also wants to inspire us to never give up and always be hungry to learn. Pursue your dreams and visions!

The post Sandra Djajadisastra; The Serenitree Skincare Formulator appeared first on Serenitree Indonesia.

Vision and Mission of a Business

If we have a lot of money, the business must be successful. Is that right? Of course, sufficient capital will be very helpful. However, money can run out at some point if we don’t use it properly. Money alone may not be enough to make a business successful and sustainable. So what are the important elements?

Vision and Mission are the essence of the business itself.

What do you hope to gain by building a business? Profit is certain. In addition, you may want to spread awareness and good benefits to a wide audience with your product. This is the same as Sandra’s motivation to build the Serenitree business. Its vision and mission are very strong to educate along with providing healthy solutions to those in need. This golden motivation also received positive support from family and relatives which enabled Serenitree to begin to rise to its feet.

So, back to the discussion about vision and mission, is it true that its strength really affects business success? Did you know, the formation of an ultimate goal of a business is the key driving force for owners and workers in the business. Working together to achieve the final objective that we planned from the start. Not only that, the vision and mission will also ensure that the initial goals do not deviate over time. 

Roots Of Serenitree

Serenitree itself does not necessarily stand without a foundation. We have studied the vision and mission of this business, then we will see the solid foundation that supports it!

The love for sustainable and natural products that are safe for humans and the environment stems from the establishment of the Kertabumi Recycling Center. Maybe many of you already know this company! With thousands of followers on social media, Kertabumi has sold various products and provided workshops on making “garbage” into something useful. From plastic waste it can be turned into a bag, even furniture such as a bench. This is definitely cool! The creativity of the founder of Kertabumi opened a thousand possibilities for a healthier environment.

Then this essence became the solid foundation of the Serenitree. As a form of development from its parent business, Serenitree does focus on body care, namely skincare made from natural ingredients.

One unique fact of this business, Sandra initially started with bodycare products such as body wash and body lotion. Why not from facial products first? Simple! Of course we bathe every day 2 times, whether men, women, children or adults. We can get healthy skin with a healthy routine and lifestyle. 

Safe and Comfortable For Everyone

Who doesn’t want their body to be well-groomed and smooth? Although not all, there are people who are willing to spend millions of budgets and treatments just for skincare! That’s how lively the skincare world is, especially in the modern era of globalization as a means of supporting it.

But with the increasing demand in the market, of course there will be a lot of competition between skincare manufacturers, right? Over time this has become a trigger for them to compete to win the hearts of consumers. The negative side of the skincare boom is the production that doesn’t pay attention to the environment. From the composition to the packaging of a skincare, there may be elements that harm our earth and have a negative impact on the wearer. This was also one of Sandra’s worries at first!

Our earth is only one, as well as our bodies. If no one takes care of him, then what will happen? Health is priceless. Don’t you agree that healthy, problem-free skin looks beautiful and radiant?

Those of you who agree with this statement, it’s not too late to change your habits to be healthier. It’s never too late to start something positive! It’s okay to care for yourself, don’t forget to stop for a moment and be more sensitive to others

Serenitree’s Oath To Its Users

In life nothing is certain? It’s not true at all! As a  proof, Serenitree oath will not change! It was clear from the start that this business’s skincare composition upholds the “natural” label. What is the proof?

Here are some things you need to know about all Serenitree products:

• Have a BPOM permit

It is guaranteed that all Serenitree skincare products have obtained permission from the BPOM agency. We have discussed how important this is in a previous article that even though the product is produced hygienically, it must be a legal institution that oversees it for the common good.

• Clinically Tested

It is impossible if a skincare company does not conduct clinical trials first to produce products that are safe to use. So, you don’t have to worry because Serenitree always puts customer satisfaction and safety first!

• Against Animal Testing

Although every product in this brand goes through a clinical trial process, Serenitree does not do animal testing. Adhering to the vision and mission of natural products, Sandra wants her products to be environmentally friendly in any situation.

• Composition Does Not Contain Harsh Chemical

For pregnant women and pregnant women, you can really use all of Serenitree’s skincare products. Without any harsh chemical composition, this product is friendly to use by anyone. Practical right?

Coming Soon, Launching of Serenitree’s Products

Soon the hard work of Serenitree will become true, there will be the launch of 2 product variants with a brightening effect for super glowing skin and calming effect for sensitive skin. This duo is currently very popular and trending in the skincare world.

Hey, aren’t you curious? Don’t miss it, you can directly check our website and social media for more updates. Stay healthy and beautiful guys!

The post The Beginning of Serenitree, What Is Sandra’s Motivation? appeared first on Serenitree Indonesia.

The same is true for Serenitree, which was pioneered by Sandra Djajadisastra. Yes, she is one of the main characters of this natural skin care product business. She is the one who has such ambitions that she can wrestle in the world of natural skincare and spread her belief to have a positive impact on the wearer and our beloved earth. So, before we get to know more about the brand and its products, we should first get acquainted with the soul and energy of Serenitree.

The Beginning of Sandra’s Journey

All the main figures must have a beginning, everyone must start from scratch. Come on, let’s get acquainted with Sandra Djajadisastra. How can a graduate of the Indonesian Institute of Technology with a major in Industrial Engineering become a pioneer in natural skin care? Even her past career history includes the world of banking and mining services. So what caused the drastic changes experienced in Sandra’s career?

The answer starts with herself. Yes, that’s right, the skin problems she experienced were one of the factors that pushed her to dive into the world of natural skin care products. The various sensitive skin problems she experienced, from itching to dermatitis, aroused her spirit to take action. In addition, there is a call coming within herself to participate in maintaining the health of the earth by using sustainable products or the term sustainable.

Thirst for Knowledge in Sustainability Topics

Based on her curiosity and calling, 2017 was the year that Sandra implemented her determination into a reality. Of course all must start from sufficient knowledge. Sandra is self-taught learning the elements and meaning of ecosystem sustainability. For example, waste management and the principle of recycling are manifestations of the intended ecosystem sustainability.

So, should someone keep the information and knowledge they have for themselves? Have you ever heard the statement, “Knowledge is power. Knowledge shared is power multiplied.” by Robert Boyce? This statement is true! Sandra also understands very well the meaning and how important it is to spread her positive vision to the wider community.

Role as Co-Founder of Kertabumi Recycling Center

As previously discussed, her determination to share her knowledge with many people prompted Sandra to open a workshop or training for those who are interested in the field of sustainability. At that time, she, along with other main figures, became the Co-Founders of the Kertabumi Recycling Center. What is Kertabumi Recycling Center? It is a business entity that is moving towards climate change, waste management as well as environmentally friendly products. In this endeavor, Sandra and her team provide training and workshops with the theme of sustainability, even for natural skin care. Even now, this business still survives because of the booming fans!

Sandra, The Natural Skincare Formulator

After 3 years of exploring and carrying out knowledge alone, it’s time to study at a formal institution. Self-study is not wrong, but it is better if we also look for information in a place with a solid foundation so that our knowledge can grow. Sandra also has the courage to spread her knowledge armed with the knowledge she has obtained from the institution of her choice. Here are some lists of her educational history as a Professional Natural Skincare Formulator:

• Welness School, USA (2020) 

– Certificate in natural skin care facial oil formulation

• Formula Botanica, UK (2020) 

– Diploma in natural skin care formulation

– Diploma in organic cosmetic science

– Certificate in facial mask therapy

• School of Natural Skincare, UK (2021)

– Certificate in making natural skin care products

– Certificate in high performance serum formulation

Wow, it turns out that Sandra’s educational background is very impressive! No wonder why her products are always sought after and the workshops she holds always sell well.

Sandra’s Natural Skincare Products

After knowing the importance of natural skin care for the body and the earth and the knowledge she has gained, Sandra slowly puts what she has learned into practice on a small scale first. Starting from making skin care for her who has sensitive skin, her own family, to her colleagues and friends. Her products are proven to be of high quality and satisfying, judging by the positive response and enthusiasm!

Don’t you know? All genuine Sandra products use natural and great ingredients, each of these ingredients has its own properties. So, every skin problem can be solved with different natural ingredients. That’s great isn’t it!

The Forerunner of Serenitree

Through the twists and turns of Sandra’s journey and challenges as a person and for her business, a new idea emerged, namely the beginning of Serenitree. Her prowess in formulating natural skin care products has attracted many fans. That spirit is one of the pioneers of Serenitree. Not only that of course! She has the idea that with a new business that focuses specifically on the importance of skin health, it is not only beneficial for herself but also for society and the earth’s ecosystem.

Sandra has one belief, namely, beauty comes from a healthy body and skin. If we can treat it with products that do not have a negative effect on the surrounding environment, won’t our hearts be happier and more radiant? The good news is that it is undeniable that public awareness of natural products is getting higher and higher. Therefore, let’s be more aware of critical problems like this!

What do you think? In your opinion, what is beauty like? Do you have sensitive skin problems as well as Sandra? Don’t forget, all skin problems must have a solution. So, don’t worry anymore!

The post The Figure Behind Serenitree, Sandra Djajadisastra appeared first on Serenitree Indonesia.