This is the reason Serenitree’s skincare has Cruelty Free and No Animal Testing labels. What’s the difference huh? Isn’t it the same?

It turns out that there are not a few labels in the skincare world that have similar but different meanings! So, instead of making the wrong choice, let’s first learn the differences between the two.

Animal Cruelty Free

The meaning of the word “Animal Cruelty” itself has a negative meaning, namely “hurting animals”. So, Animal Cruelty Free means it doesn’t harm animals.

In the skincare or makeup industry, this label means that the ingredients as well as the manufacturing process DOESN’T involve hurting animals. Even so, the company might still be using animal ingredients! This is why you have to keep reading the composition of raw materials or checking at special supervisory institutions such as: PETA, Choose Cruelty Free, Coalition for Consumer Information on Cosmetics, or Cruelty Free International.

So that you can also avoid it, here are 2 examples of Non-Vegan ingredients found in skincare or makeup:

• Shellac

This material comes from an insect named “Lac”. Yes, insects! Usually we often find Shellac ingredients in nail products (nail polish and others).

How come only insects can be regarded as Animal Cruelty? How could it not be, the process of extracting Shellac resin requires us to kill lots of Lac insects. Even if thousands of insects have to lose their lives, they can only produce a few products. Can you imagine the total amount of bugs that can lose their lives?

• Squalene

This ingredient can be found in lip balm products, deodorants and skin moisturizers. Its ability as an anti-aging agent is what makes people look for it in the first place.

But it turns out that this chemical comes from the liver of a shark! Are we really willing to hurt sharks just for skincare?

Actually there are still very many Non-Vegan ingredients that we should avoid. One thing that’s funny is, there are actually Vegan OPTIONS for every composition. Yes, to get the same composition and function, other alternatives are available. However, we have no right to stop someone from purchasing them, the only way is if we as customers stop using it!

No Animal Testing

This label matches its name, meaning that they don’t do animal testing. It is certain that the subject and the testing process do not involve animals of any kind. Even so, we still have to be careful because it’s not certain that the materials used are animal-free or Cruelty Free as we discussed earlier!

The conclusion that distinguishes between these labels is that they do not involve animals in different processes: Materials/manufacturing processes and testing.

If so, how can we as customers choose the right one? What’s more, we cannot deny that there are many ambiguous things that can make us as customers misguided.

Relax, you can take part in protecting animals too. You can choose products with both labels (Cruelty Free and No Animal Testing) like Serenitree products! In addition, the most important thing is awareness and knowledge about this. The more we research and share information with others, the easier it will be to avoid products that are harmful to animals.

It’s useless if we have to rely on the awareness of the producers. That’s why Serenitree wants to increase our level of “awareness” as consumers to be wiser. If there is no demand then there will be no supply right? Let’s be highly empathetic human beings and protect other living beings!

Serenitree Materials, Manufacturing and Testing

As a natural skincare brand, all Serenitree products use only natural compositions. Our target is people with sensitive skin, pregnant and breastfeeding women. Automatically material selection must be extra tight! In terms of visual (skincare color), aroma and properties, everything comes from natural ingredients. Some examples are essential oils, butterfly pea flowers, pomegranate extract, and so on.

These materials do not hurt animals at all or we call them “Animal Cruelty Free”! According to Serenitree as an environmentalist brand, it’s useless if we get benefits but there are others who are harmed.

Not only the ingredients and the manufacturing process, even for skincare testing Serenitree does not use animal subjects or “No Animal Testing”. But that doesn’t mean our products pass without testing! Testing is still ongoing but the subject to determine whether Serenitree products are safe or effective is through human test subjects.

Don’t worry! All the ingredients we use are natural, so it is safe for everyone! It is very safe to do direct testing on humans. Most ingredients derived from nature have steady properties and of course no negative side effects. The testing process is done as many times needed and follows existing standards. So we don’t need to doubt the quality and safety anymore!

Learn to Love All Living Beings

After reading this article, do you agree that skincare or makeup should not harm animals? Actually, we can’t force this thinking on everyone. Maybe my perspective and yours are different!

Serenitree’s only job is to educate for a smarter, wiser and more empathetic society. In the end, we believe change will come not from outsiders, but from the heart of each person.

We as humans live side by side with other organisms. Sometimes it’s so small you can’t see it. Or, they don’t look the same as us. Maybe that’s why people are okay with negatively exploiting animals. But it would be nice if we could stop for a moment and reflect. Thinking about possible causes and effects. What would we feel if we were in the position of these animals?

Different doesn’t mean inferior. Let’s learn slowly to love ourselves, the environment, and all living things in it!

The post Serenitree Safe For All; Cruelty Free & No Animal Testing appeared first on Serenitree Indonesia.

This applies in all fields, including the natural skincare brand Serenitree. The meaning and logo of this brand do not just appear out of thin air. Thoughts, discussions, and goals are embodied into a single brand identity. It is the heart and soul of Serenitree. This is what determines where the brand, Serenitree goes. Let’s first learn the function of how “values” can affect a brand. That way, we understand how important it is and can appreciate this element more.

The Function Of A Brand “Value”

While Serenitree’s original purpose was clear and solid, now was the time to spread it out to the general public. It’s impossible for everyone to know right away. Especially for newbie brands such as Serenitree. Values will have no meaning if it is only stored tightly without being noticed. That’s why we need branding.

Branding is an important process for building a persona and image to outsiders.

In short, the process can help a company to build a perception of itself. We can say that the founders are the captains of the ship through the branding process. They decide, what kind of company will this be? What do people think when they hear about this brand? Everything tcan be arranged and determined!

Besides functioning philosophically, this meaning can be a unique selling point. What makes the Serenitree brand different from other similar brands? What are our advantages? Why should consumers choose us?

All of this can be created because of value and meaning. Without this, branding will be difficult. In the end it will be useless and our goals cannot be conveyed properly. Now we understand how important is the meaning behind a brand. It is this reason that drives Serenitree to think carefully about what values we want to convey.

How Can It Determine First Impressions?

When we first meet people, first impressions are created, both good and bad. There are several factors that influence, for example, a person’s appearance or attitude.

This metaphor can help explain the logo’s function and meaning. Logo is a physical appearance that can attract attention. Because of that, a logo must be able to give a “wow” impression to the target. Serenitree chose to keep it simple and modern in terms of the logo because it fits the market as well as the brand identity. Elegant and just pure simplicity.

The value or meaning is the same as one’s attitude, and can attract the right target. Those who are passionate about the environment and natural products can definitely understand the Serenitree brand more than those with different preferences. But no problem! These two elements are not there to force people to come to us. Instead Serenitree wants to create connections and community for those in need!

It turns out that a lot of things are influenced by the element of meaning itself, right?

Why the Name “Serenitree”?

It’s actually very simple. The name Serenitree comes from the English word “Serene” which means calm and peaceful. While “Tree” means a tree. When the two words are combined, the name Serenitree is born!

But why did we choose the words “calm” and “tree” in the first place? Doesn’t that sound weird? Let’s first listen to the explanation!

This brand wants to be the choice and solution for people who have skin problems. Whether you have sensitive skin, are pregnant or breastfeeding, Serenitree wants to provide a sense of calm and comfort for its users. After all, what is the function of a skin care product if it only looks aesthetically pleasing but does not function or provide comfort? Functionality and effectiveness must be number one! What’s more, even sensitive skin skincare users understand how difficult it is to find products that suit them. Wrong composition can lead to severe breakouts!

Meanwhile the tree signifies nature and the environment. The focus of this brand is NATURAL. All skincare products are friendly for everyone, the environment is no exception. Another meaning of the tree is to protect. Serenitree wants to provide protection for our health as well as for nature on our planet.

Indiscriminately all living things in the world should be able to feel comfortable, safe and protected. That is the true meaning of Serenitree. Simple but effective and realistic.

Value for Every Skincare User

Finding meaning is hard, but it’s harder to stay consistent. Not a few brands have deviated far from their original goal. Good or bad depending on certain conditions.

One thing is certain, Serenitree will still follow its original purpose and meaning.

This is proven by its parent brand, Kertabumi Recycling Center. Until now the brand remains focused on sustainability. This determination is also what is able to attract many people to put their trust in the Kertabumi brand. Serenitree’s founders also shares the same determination to provide healthy skin and body while maintaining a healthy earth. What does self-beauty mean when those around us are neglected?

Besides being consistent, Serenitree has also built itself to be more than just “selling” skincare. This brand wants every user to feel the benefits physically and intellectually. The trick is to educate them through webinars, workshops, including articles like this one!

Money can buy skincare, but awareness and knowledge are far more valuable. While we can’t change the minds of everyone on earth, we can at least help improve someone’s life. Especially those with sensitive skin, pregnant women and breastfeeding! With education, they can avoid the dangers in the world of skincare scams and know what is right for them. In other words, Serenitree gives meaning to all of its users. Together, we can upgrade ourselves, getting brighter and smarter every day!

How, are you interested in and agree with the meaning of Serenitree? Hope this article helps you, even if it’s just a little! Always take care of your health!

The post The Meaning Behind the Name “Serenitree” appeared first on Serenitree Indonesia.

Before we discuss further, let’s first look at what skincare formula means!

Skincare Formula 101

Just as we discussed earlier, the parable of the formulation is like a concoction for a dish, in this case we are talking about skincare products. To mix a powerful and safe skincare, don’t just use any available composition! Inappropriate formulas can cause negative effects for our skin.

The founders and cofounders of Serenitree want the best for their skin, as well as for the skin of its users. Armed with knowledge from credible natural skincare institutions and experience along their journey of life, a special formulation was created, namely, Clean Formulation. We can make sure that every product from this brand has this formulation!

Meaning of Clean Skincare

The name starts with “Clean” which obviously has a positive meaning. But what does it mean in detail?

In the previous article we discussed natural skincare which aims to provide information to the user what kinds of composition are inside the product. There is a list that informs the composition of a skin care product. Examples include aloe vera or jojoba oil. On the other hand, clean skincare describes what compositions are NOT included in a product. So far, the difference is quite clear, right?

Identical to the label “non-toxic”, a brand that adheres to the principle of clean beauty will be transparent to its users in terms of composition. They also avoid compositions that have the predicate “toxic” or can affect negatively such as sulfates and parabens. With the availability of a list like this, isn’t it easier for you to choose a skincare that is safe for you?

“Toxic” Elements to Avoid

What are the examples of “toxic” materials that we discussed earlier? Why are we always advised to avoid it?

Here are some ingredients that you really need to avoid when choosing skincare products!

• Paraben

This formula is not only found in skincare. Often we can also find it in products for hair such as shampoo and others. Parabens are a kind of preservative that functions to prevent the growth of bacteria and fungi in skincare products.

Negative impact: Endocrine disruptor (disrupting hormones)

• Phthalates

There are several types of phthalates such as dimethyl or dibutyl, but the most commonly used is diethyl phthalate. This formula functions so that moisturizing skincare can seep into your skin or help the fragrance of perfume last longer.

Negative impacts: Endocrine disturbances, developmental and reproductive disorders, and potential cancer.

• Fragrance

Surely you guys have used or are familiar with skincare that smells very fantastic and strong right? Did you know that if the skincare is using too much fragrance, it can be dangerous. We don’t even recommend fragrance formulas from organic ingredients!

Negative impact: Skin problems such as eczema and psoriasis, skin irritation and allergies.

• Oxybenzone

No matter how much you use skincare, there is no use if you don’t use sunscreen! This oxybenzone composition is most often found in sunscreen products. They have a function to absorb UVB and UVA II rays.

Negative impact: Endocrine disruptor

Those are just some of the compositions that we recommend that you avoid! Actually there are still many out there, therefore we as skincare lovers must be careful and wise in choosing. Try to research first for maximum results.

Why Clean Formulation

Then why did Serenitree choose to use clean formulation for each of its products? That’s because the main mission of this brand is to provide products that are friendly to the skin and the health of the wearer.

Is the positive impact of this formulation as powerful as that? Let’s try to see together.

• Using Natural Ingredients

From the beginning, the soul of Serenitree skincare was natural skincare, so it was certain to use natural ingredients. It is guaranteed, the formulation that is rich in extracts and vitamins provides many benefits and nutrients for you.

• Skin Friendly and Safe for the Environment

We will not get tired of emphasizing, the beauty of the environment and nature around us must be preserved! The composition of the clean formulation, apart from being beneficial for the skin, is also beneficial for our beloved earth. It can be seen by its biodegradable properties. What is biodegradable? This means that the material is biodegradable and does not damage nature. Isn’t it cool?

• Using Active Botanical

In order for skin problems to be resolved faster, Serenitree includes an active botanical formulation. Have you ever heard of that term? Plants or seeds that function to rejuvenate under the surface of our skin, that is what is meant by active botany. The benefits are very interesting, namely:

• Provides nutrition for the skin. It even has the potential to reduce acne scars! It’s perfect for those of you who are fighting against stubborn scars that just won’t go away.
• Rich in antioxidants that function to fight negative components so as to avoid or cure skin problems
• Anti-Inflammatory which serves to reduce the growth of stubborn acne.

• Clinically Tested

Don’t worry about the effectiveness and safety of Serenitree products! We always carry out tests and trials of formulas to ensure all products are safe and useful for users. So, you don’t need to hesitate anymore to use Serenitree skincare!

Early Awareness

Maybe many of you think,

“Oh, I also use skincare with that formula but it doesn’t have any effect!”

You have to change this thinking, because there are 2 types of negative impacts, namely short impacts and long impacts. It could be that the effect on you does not appear immediately like most people with sensitive skin. However, this is actually more dangerous because then awareness will decrease until later you will be directly hit by a negative impact on health!

So, in the digital era where getting information is easy, you have to be proactive and be careful using the products you use. Remember, beauty begins with health. Let’s be wiser together!

The post Serenitree’s Exclusive Clean Formulation appeared first on Serenitree Indonesia.