Vision and Mission of a Business

If we have a lot of money, the business must be successful. Is that right? Of course, sufficient capital will be very helpful. However, money can run out at some point if we don’t use it properly. Money alone may not be enough to make a business successful and sustainable. So what are the important elements?

Vision and Mission are the essence of the business itself.

What do you hope to gain by building a business? Profit is certain. In addition, you may want to spread awareness and good benefits to a wide audience with your product. This is the same as Sandra’s motivation to build the Serenitree business. Its vision and mission are very strong to educate along with providing healthy solutions to those in need. This golden motivation also received positive support from family and relatives which enabled Serenitree to begin to rise to its feet.

So, back to the discussion about vision and mission, is it true that its strength really affects business success? Did you know, the formation of an ultimate goal of a business is the key driving force for owners and workers in the business. Working together to achieve the final objective that we planned from the start. Not only that, the vision and mission will also ensure that the initial goals do not deviate over time. 

Roots Of Serenitree

Serenitree itself does not necessarily stand without a foundation. We have studied the vision and mission of this business, then we will see the solid foundation that supports it!

The love for sustainable and natural products that are safe for humans and the environment stems from the establishment of the Kertabumi Recycling Center. Maybe many of you already know this company! With thousands of followers on social media, Kertabumi has sold various products and provided workshops on making “garbage” into something useful. From plastic waste it can be turned into a bag, even furniture such as a bench. This is definitely cool! The creativity of the founder of Kertabumi opened a thousand possibilities for a healthier environment.

Then this essence became the solid foundation of the Serenitree. As a form of development from its parent business, Serenitree does focus on body care, namely skincare made from natural ingredients.

One unique fact of this business, Sandra initially started with bodycare products such as body wash and body lotion. Why not from facial products first? Simple! Of course we bathe every day 2 times, whether men, women, children or adults. We can get healthy skin with a healthy routine and lifestyle. 

Safe and Comfortable For Everyone

Who doesn’t want their body to be well-groomed and smooth? Although not all, there are people who are willing to spend millions of budgets and treatments just for skincare! That’s how lively the skincare world is, especially in the modern era of globalization as a means of supporting it.

But with the increasing demand in the market, of course there will be a lot of competition between skincare manufacturers, right? Over time this has become a trigger for them to compete to win the hearts of consumers. The negative side of the skincare boom is the production that doesn’t pay attention to the environment. From the composition to the packaging of a skincare, there may be elements that harm our earth and have a negative impact on the wearer. This was also one of Sandra’s worries at first!

Our earth is only one, as well as our bodies. If no one takes care of him, then what will happen? Health is priceless. Don’t you agree that healthy, problem-free skin looks beautiful and radiant?

Those of you who agree with this statement, it’s not too late to change your habits to be healthier. It’s never too late to start something positive! It’s okay to care for yourself, don’t forget to stop for a moment and be more sensitive to others

Serenitree’s Oath To Its Users

In life nothing is certain? It’s not true at all! As a  proof, Serenitree oath will not change! It was clear from the start that this business’s skincare composition upholds the “natural” label. What is the proof?

Here are some things you need to know about all Serenitree products:

• Have a BPOM permit

It is guaranteed that all Serenitree skincare products have obtained permission from the BPOM agency. We have discussed how important this is in a previous article that even though the product is produced hygienically, it must be a legal institution that oversees it for the common good.

• Clinically Tested

It is impossible if a skincare company does not conduct clinical trials first to produce products that are safe to use. So, you don’t have to worry because Serenitree always puts customer satisfaction and safety first!

• Against Animal Testing

Although every product in this brand goes through a clinical trial process, Serenitree does not do animal testing. Adhering to the vision and mission of natural products, Sandra wants her products to be environmentally friendly in any situation.

• Composition Does Not Contain Harsh Chemical

For pregnant women and pregnant women, you can really use all of Serenitree’s skincare products. Without any harsh chemical composition, this product is friendly to use by anyone. Practical right?

Coming Soon, Launching of Serenitree’s Products

Soon the hard work of Serenitree will become true, there will be the launch of 2 product variants with a brightening effect for super glowing skin and calming effect for sensitive skin. This duo is currently very popular and trending in the skincare world.

Hey, aren’t you curious? Don’t miss it, you can directly check our website and social media for more updates. Stay healthy and beautiful guys!

The post The Beginning of Serenitree, What Is Sandra’s Motivation? appeared first on Serenitree Indonesia.

The same is true for Serenitree, which was pioneered by Sandra Djajadisastra. Yes, she is one of the main characters of this natural skin care product business. She is the one who has such ambitions that she can wrestle in the world of natural skincare and spread her belief to have a positive impact on the wearer and our beloved earth. So, before we get to know more about the brand and its products, we should first get acquainted with the soul and energy of Serenitree.

The Beginning of Sandra’s Journey

All the main figures must have a beginning, everyone must start from scratch. Come on, let’s get acquainted with Sandra Djajadisastra. How can a graduate of the Indonesian Institute of Technology with a major in Industrial Engineering become a pioneer in natural skin care? Even her past career history includes the world of banking and mining services. So what caused the drastic changes experienced in Sandra’s career?

The answer starts with herself. Yes, that’s right, the skin problems she experienced were one of the factors that pushed her to dive into the world of natural skin care products. The various sensitive skin problems she experienced, from itching to dermatitis, aroused her spirit to take action. In addition, there is a call coming within herself to participate in maintaining the health of the earth by using sustainable products or the term sustainable.

Thirst for Knowledge in Sustainability Topics

Based on her curiosity and calling, 2017 was the year that Sandra implemented her determination into a reality. Of course all must start from sufficient knowledge. Sandra is self-taught learning the elements and meaning of ecosystem sustainability. For example, waste management and the principle of recycling are manifestations of the intended ecosystem sustainability.

So, should someone keep the information and knowledge they have for themselves? Have you ever heard the statement, “Knowledge is power. Knowledge shared is power multiplied.” by Robert Boyce? This statement is true! Sandra also understands very well the meaning and how important it is to spread her positive vision to the wider community.

Role as Co-Founder of Kertabumi Recycling Center

As previously discussed, her determination to share her knowledge with many people prompted Sandra to open a workshop or training for those who are interested in the field of sustainability. At that time, she, along with other main figures, became the Co-Founders of the Kertabumi Recycling Center. What is Kertabumi Recycling Center? It is a business entity that is moving towards climate change, waste management as well as environmentally friendly products. In this endeavor, Sandra and her team provide training and workshops with the theme of sustainability, even for natural skin care. Even now, this business still survives because of the booming fans!

Sandra, The Natural Skincare Formulator

After 3 years of exploring and carrying out knowledge alone, it’s time to study at a formal institution. Self-study is not wrong, but it is better if we also look for information in a place with a solid foundation so that our knowledge can grow. Sandra also has the courage to spread her knowledge armed with the knowledge she has obtained from the institution of her choice. Here are some lists of her educational history as a Professional Natural Skincare Formulator:

• Welness School, USA (2020) 

– Certificate in natural skin care facial oil formulation

• Formula Botanica, UK (2020) 

– Diploma in natural skin care formulation

– Diploma in organic cosmetic science

– Certificate in facial mask therapy

• School of Natural Skincare, UK (2021)

– Certificate in making natural skin care products

– Certificate in high performance serum formulation

Wow, it turns out that Sandra’s educational background is very impressive! No wonder why her products are always sought after and the workshops she holds always sell well.

Sandra’s Natural Skincare Products

After knowing the importance of natural skin care for the body and the earth and the knowledge she has gained, Sandra slowly puts what she has learned into practice on a small scale first. Starting from making skin care for her who has sensitive skin, her own family, to her colleagues and friends. Her products are proven to be of high quality and satisfying, judging by the positive response and enthusiasm!

Don’t you know? All genuine Sandra products use natural and great ingredients, each of these ingredients has its own properties. So, every skin problem can be solved with different natural ingredients. That’s great isn’t it!

The Forerunner of Serenitree

Through the twists and turns of Sandra’s journey and challenges as a person and for her business, a new idea emerged, namely the beginning of Serenitree. Her prowess in formulating natural skin care products has attracted many fans. That spirit is one of the pioneers of Serenitree. Not only that of course! She has the idea that with a new business that focuses specifically on the importance of skin health, it is not only beneficial for herself but also for society and the earth’s ecosystem.

Sandra has one belief, namely, beauty comes from a healthy body and skin. If we can treat it with products that do not have a negative effect on the surrounding environment, won’t our hearts be happier and more radiant? The good news is that it is undeniable that public awareness of natural products is getting higher and higher. Therefore, let’s be more aware of critical problems like this!

What do you think? In your opinion, what is beauty like? Do you have sensitive skin problems as well as Sandra? Don’t forget, all skin problems must have a solution. So, don’t worry anymore!

The post The Figure Behind Serenitree, Sandra Djajadisastra appeared first on Serenitree Indonesia.