After all, packaging and the visual form of an item are crucial selling points. This phenomenon also occurs in the world of skin care. Strange but true, there are people who buy skincare because the colors are cute! 

But there are also problems that lurk beneath it all. Time after time, there are more and more dangerous coloring options in the industry. If we don’t pay close attention, this composition can negatively impact our skin! Let’s explore further the effect in order to avoid it.

Harmful Coloring Components in Skincare

Although not all, there are some of the coloring ingredients in the circulating skincare that are not intended for make up or skincare. We can see that in real cases, several skincare products containing dyes for paint, paper, and even textile have been circulating! Well, these components can be very dangerous for the health of our skin and body because it is not a product for humans.

Whether it’s economic factors, intentional or just human error, there are lots of cases where the ingredients in the skincare ingredients are not suitable. Indeed, with this “dangerous” composition, it can produce brighter and longer lasting colors than using natural dyes. But a series of negative side effects also faithfully await.

For the sake of beautiful colors, our bodies are prone to skin irritation, respiratory problems, nausea, hormonal disorders and pregnancy and can be one of the causes of cancer! Wow, is it all worth the risk?

Then how can we as consumers avoid harmful dyes that are still milling around here and there?

Be a Wise Consumer

The BPOM institution or the National Agency of Drug and Food Control functions as a shield and protection for consumers. Especially in the field of skincare. From the process to the ingredients that go into skincare, everyone must follow the provisions of BPOM.

Same thing with products that are already circulating in the market. One clear proof is that just this October, there was a withdrawal case of 3 skincare and make-up brand products with the initials MG belonging to Gisella Anastasia, a well-known Indonesian artist. It seems that there are some coloring compositions in the brand that are not in accordance with the provisions. This is one of the advantages of having a consumer protection institution.

Even though there are institutions, we as consumers should be wise and take care of ourselves. For example: Checking the composition label for every purchase or use of skincare and verifying the BPOM number listed on skincare products. For more detailed information, you can try reading articles about the importance of BPOM certification and consumer protection here. By reading the article, you will also give Serenitree some tips on choosing safe products and steps for checking BPOM numbers. Being careful from the start won’t hurt! The higher the initiative and awareness, the more protected from danger. Be a wise skincare fan, gain as much insight as possible!

A little reflection also for the skincare and make-up manufacturers out there to always be thorough and continue to uphold honesty in business. Now the risk may not be visible, but one day it can be fatal to health. So, let’s give the best for the customers who always support us.

No Synthetic Coloring For Serenitree

The root and soul of the Serenitree brand itself is “natural”. Isn’t it normal if the composition of the dye that we use is also made from natural ingredients? Nature has provided various options, why don’t we use them?

This brand uses plant extracts as an alternative to synthetic dyes in skincare. Although the color may not be as strong and bright as synthetic materials, this composition can also provide nutrients to the user. The definition of effective and aesthetic!

Curious what the ingredients are? Serenitree will spill 6 natural skincare coloring ingredients used by this brand:

• Beetroot Extract

Color of this extract: Red and pink.

Function of extract: Anti-aging, fight acne, rich in antioxidants, brightening and anti-inflammatory effect.

• Calendula Extract

Color of this extract: Yellow and orange.

The function of the extract: Hydrates the skin, is rich in antioxidants, tightens the skin, accelerates the healing of wounds and acne.

• Carrot Extract

Color of this extract: Orange.

The function of the extract: Reduces redness and dark spots on the skin, anti-bacterial and anti-inflammatory, rich in antioxidants.

• Butterfly Pea Tea Extract

Color of this extract: Blue

Functions of the extract: Supports collagen structure, reduces redness and skin irritation.

• Rosella Flower Extract

Color of this extract: Red

Functions of the extract: Support the skin rejuvenation process, increase skin elasticity.

• Avocado Oil 

Color of this extract: Green

Function of the extract: Moisturizes skin, protects skin from UV rays, promotes collagen growth.

That’s just 6 compositions that we discussed, in fact there are many more! In addition to extracts, Serenitree also uses essential oils that can provide color and nutrition to skincare. Interesting isn’t it?

Of course, Serenitree itself knows very well how difficult it is to find safe dyes for skincare. How much effort and time it takes to produce a safe and “aesthetic” product for Serenitree supporters. The price we have to spend is not small. However, health is more valuable than any profit or pseudo profit that we can get.

Do you also agree that health should be in the number one position? Anyway, Serenitree’s message is only one, be wise in using skin care. We will not get tired of reminding you:

Skincare is one form of investment for your skin in the future!

The post Safe For Your Skin, Beautiful For The eyes; No Synthetic Coloring appeared first on Serenitree Indonesia.

From this fact, we can draw a good conclusion, namely the increasing variety of skincare products to solve skin problems. Choices with a variety of prices make it easier for us to choose according to our budget too! But like yin and yang, positive things will always be friends with negative things. Intense business competition often happens to justify any means to make a profit and reduce the budget in the process. Meanwhile, skincare users don’t know anything and can get hurt because of “arbitrary” skincare production. They don’t know the composition or the process which could potentially harm them.

So, how to handle this kind of situation?

The Importance of a Skincare Legal Permit

Whether you prefer natural skincare or not, everything must be under the supervision of a legal entity!

You know, making skincare is not as easy as you think. Just imagine, these products are responsible for caring for the health of part of the body, namely the skin. Furthermore, this product has an expiration date of up to 1-2 years after we open and use it.

What happens if during production there is negligence in cleanliness so that bacteria enter the product? Bacteria or free radicals can blend with the product if we let it sit from time to time and ultimately will damage the product. It could make our skin irritated instead of glowing.

In addition to cleanliness in production, there is usually a list of synthetic and natural compositions that are safe for the body. But there are some examples of ingredients like Parabens or Phthalates that can harm us!

Well, this is the importance of why there should be a legal body that oversees every step in the manufacture of skincare. In Indonesia, this institution is often known as BPOM or the National Agency of Drug and Food Control. For those who don’t know, let’s see the explanation first.

Functions of the National Agency of Drug and Food Control (BPOM)

As the name implies, the National Agency of Drug and Food Control (BPOM) not only oversees the provisions, production and distribution of skincare, but it is also responsible for food, medicine, supplements and cosmetics products. All products that have been distributed must follow the existing rules.

Automatically, the ones that have received certification from BPOM for safety and quality do not need to be questioned, they are certainly safe! In addition, this agency also monitors the product after the product is released! If it doesn’t follow the existing rules, this agency can immediately withdraw the product from the market.

Without this supervision, of course, there will be many cases of incompatibility or negative side effects of skincare. For example, there are many skincare that claim to be able to whiten the skin quickly, but it turns out that there is a lot of dangerous mercury in it. Our intention is to be beautiful, but then we have to pay dearly for treatment to the doctor! We don’t want that, do we?

This is why Serenitree highly recommends that you always check the ingredients on the skincare label and the BPOM certification! 

Beware of Fake BPOM Certification

Nowadays, for the sake of making money, anything is legal. This includes falsifying BPOM certification.

There are so many incidents where the product has a certification number, after checking it turns out that the product is not registered. This is the reason why we must be a wise and observant customers. Not trying to give you a scare, but the consequences could end badly if you don’t!

In order to maintain security, Serenitree would like to give you some tips that you can practice to avoid fake and illegal products:

• Buy on a trusted store or e-commerce platform

One of the factors why fake and unlicensed skincare are so widespread is social media assistance. Indeed, social media is very helpful for businesses. However, because it is not an official selling platform, scams often occur! That’s why you should buy products directly from the (authorized) store or a trusted online shopping platform!

• Checking BPOM number

As we have discussed, the danger of fake certifications always lurks. That’s why before buying a product you can check to find out whether the product is original or not!

It’s easy, you just need to go to the website https://cekbpom.pom.go.id/. After that you can search by entering the registration number; product name; brand; quantity and packaging; dosage form; composition or name of the registrant. The last step is to fill in the product’s keyword and BPOM number. Done!

From there you will see all the information related to the product, such as the registered company, registration number and product name.

Those are the 2 tips you can do so you don’t get fooled. Remember to always be careful!

Serenitree Believes in the Importance of Consumer Protection

The Serenitree brand itself always attaches importance to the satisfaction and safety of its customers. It can be seen clearly from the skincare composition, it’s harmless to the user (humans) and the environment. In the production process we also do not do animal testing at all.

Serenitree’s vision and mission aims to become a skincare brand for the welfare of all parties.

Moreover, the fact is that in this world there are still many customers who still lack knowledge about the composition of skincare. They depend on us to provide solutions to their stubborn skin problems. It is our duty to repay their trust and support well!

So, no worries! For those of you who are still in doubt, you can check after our product launches. All skin care products from our brand already have BPOM certification. Plus one more point, the Serenitree skincare production factory already has a CPKB (Qualification to make cosmetics) certification. Alas, the factory is already fluent and professional in the process!

What do you think? Is supervision important for making skincare? Do you feel more protected and secure? Most importantly, despite your opinion, Serenitree always reminds you to be careful in using skincare because once you apply it, it is immediately absorbed into the body. Stay safe and healthy guys!

The post “Shield” for Skincare Users; Importance of BPOM Certification appeared first on Serenitree Indonesia.